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Damien Bell represents blue crab fishermen in Mandurah, Australia. He and his colleagues at the fishery and Western Australian government are leaving a legacy of fish sustainability.

Peel Harvey, the world's first combined recreational and commercial MSC certified fishery

Meet all the Wild Ones

From award-winning chefs to adventurers to photographers, the MSC Wild Ones are united by a love of the oceans and the seafood they bring us. Meet these advocates of healthy, sustainable seas.

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Read "Looking after ‘Bluey‘"

Read "Looking after ‘Bluey‘"

The story of the Australian crab that became an icon.

Find out more

Meet more Wild Ones

Meet more Wild Ones

There’s a group of people from around the world with something in common: they love seafood and respect where it comes from. Find out why wild, sustainable seafood matters to them.

This is wild...

This is wild...

Wild. What a word. What a place. Worth caring for? We think so. But what does it mean to you?

Real life stories

Real life stories

Read stories about real fisheries and the changes that they have made to become sustainable on their journey to MSC certification.