In Aotearoa New Zealand, the sea is more than a source of food and income, it is part of who we are. The MSC’s Sustainable Fishing Means More report, highlights how sustainable fishing supports not only healthy oceans but also thriving communities.
The report explains that sustainable fishing is about protecting fish stocks, minimising environmental impact, and ensuring that fishing can continue for future generations.
New Zealand’s certified fisheries, managed to a level reflected in the MSC Fisheries Standard, undergo regular assessment against global best practice framework and with a commitment to making ongoing improvements.
According to the report, these improvements range from collecting better information and undertaking further scientific research to implementing practical actions, such as trialling more selective fishing gear and reducing interactions with protected species.
The benefits of sustainable fishing are seen in many parts of New Zealand's life. For coastal communities, sustainable fishing means more reliable livelihoods and greater certainty for the future.
The report also notes the important role of collaboration, as progress is achieved when fishers, scientists, government, and marine stakeholders work together. In New Zealand, this approach has led to practical innovations, better understanding of our marine environment, and stronger stewardship of our resources.
Consumers also have a key role. By choosing seafood with the MSC blue fish tick label, New Zealanders are helping to reward responsible fishers and encouraging more fisheries to meet these high standards. The report encourages all of us to keep making choices that support a healthy, sustainable ocean.
The story of sustainable fishing in Aotearoa New Zealand is still being written, but the Sustainable Fishing Means More Report 2025 makes it clear that what we do today can make a real difference for the oceans and communities of tomorrow.
