Sustainable Fishing Means More

It takes all of us to protect our ocean

The little choices we make have a big ripple effect.

The Hoki we tuck into can help encourage ocean-friendly fishing. The shellfish we share with friends can help safeguard a species. The fish fingers we cook for our kids can help protect a whole ecosystem. The tuna we enjoy can support livelihoods and communities.

Make sure there's enough fish in the sea for the next generation. For a future full of fish, choose seafood with the blue fish tick.

Learn about sustainable fishing in Australia

We're part of a collective effort to restore ocean health. Read the inspirational sustainable fishery stories about passionate people fishing with the future in mind.

Sustainable fishing helps secure the future for around 34 million people employed in fisheries around the world, and thousands of fisheries are already taking action, with 738 engaged in the MSC program.

Managing fish stocks effectively relies on collaboration. Policy makers, the fishing industry, scientists and NGOs all have a role to play, united by a common aim: maintaining healthy, productive fish stocks over the long term.

Sustainable fishers improve their practices to ensure stocks remain healthy, and to minimise impacts on ocean life, protecting habitats, reducing bycatch, 
and helping marine ecosystems stay healthy and diverse.

Find the blue fish tick on seafood at your local supermarket

You'll find sustainable seafood with the MSC blue fish tick label on a wide range of fresh, canned and frozen seafood at your local supermarket. From canned tuna, salmon and kippers to frozen breaded fish, fish fillets and prawns. Even cat food!

Seafood with the MSC blue fish tick label meets the MSC's standard for environmental sustainability. This means it comes from a well-managed fishery that minimises its impact on the ocean and protects fish stocks for the future. 

Get cooking with MSC certified seafood

What you put on tonight’s menu can define what’s on tomorrow’s. When you see the MSC blue fish tick label, you’re choosing sustainable seafood that will help protect our ocean – so future generations can enjoy the same delicious meals we do.

Inspire the next generation of ocean heroes

Support the UN Ocean Decade aim of inspiring a generation of ocean leaders by 2030. 

Promote ocean literacy with our Saltwater Schools resources - an ocean-centred learning program focussed on solutions to overfishing and how we can keep our ocean teeming with life.

Together, the MSC and its partners are promoting ocean literacy in schools and to the public. Visit our partners to find out more:

• Taronga Zoo
• Australian Nationlal Maritime Museum

When is Sustainable Fishing Means More Australia?

Australia is a proud nation of seafood and ocean lovers. As Aussies, we demand a sustainable future and we are willing to act on it.

Sustainable Fishing Means More Australia is a year round message. After all, our ocean needs protection more than ever!

Here are some key dates around the year to focus on a Big Blue Future, such as:

• Sea Week, 5-13 March
• World Penguin Day, 25 April
• World Ocean Day, 8 June
• Shark Awareness Day, 14 July
• World Fisheries Day, 21 November
• International Antarctic Day, 1 December