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Connecting Supply and Demand
Sustainable hoki or blue grenadier is widely available in Australia and New Zealand. Just look for hoki or blue grenadier products with the blue fish tick.
Hoki (Macruronus novaezelandiae), also known as blue grenadier, live in the waters around southern Australia and New Zealand Hoki flesh is delicate, succulent, and tastes slightly sweet, producing a medium flake once cooked. It is more flavourful than most other white fish because of its higher fat content but is still relatively mild tasting. Hoki is usually sold as frozen fillets internationally, but is also available at fresh seafood counters in New Zealand and Australia.Check out our Sustainable Hoki Recipes
Hoki carrying the MSC blue fish tick is certified sustainable. MSC labelled hoki comes from a fishery that has been independently assessed to the MSC Fisheries Standard. Companies using the blue fish tick all along the supply chain have been assessed to ensure products can be traced back to an MSC certified fishery.
You’ll find hoki with the blue fish tick in Woolworths, Coles, Aldi and Ikea stores, and on Sealord, Birds Eye, Ocean Chef, Ocean Pearl and Ocean Royale branded products. In 2001, New Zealand hoki was the first large-scale whitefish fishery in the world to achieve MSC certification. Like all major commercial fisheries in New Zealand waters, hoki is managed by Fisheries New Zealand using a quota management system. The Australia Blue Grenadier fishery is also one of Australia’s most commercially important.
The seams of fat surrounding hoki flesh are full of essential Omega-3 fatty acids.
The New Zealand hoki fishery was one of the first in the world to be MSC certified sustainable and can be found in the McDonald's Filet-O-Fish in Europe. Read more about how New Zealand fisheries are leading the way.
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Find more sustainable seafood species that are MSC certified in Australia and New Zealand.
Explore the sustainable seafood guide.
Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified seafood.
Choose seafood which helps to protect oceans, livelihoods and fish for the future.
Where to find the blue fish tick at supermarkets, fish shops and restaurants.
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