The MSC free retailer marketing agreement gives you access to customizable visuals and helps you share your sustainability story!
Start promoting your MSC certified products in 3 easy steps
1
Check Your Shelves
See which of your products already carry the MSC blue fish label—across fresh, frozen, canned, supplement, and pet aisles.
2
Sign the Agreement
It’s free, quick, and opens the door to exclusive MSC marketing opportunities and ready-to-use resources.
3
Get the Word Out
Promote your sustainability story with in-store signage, social posts, and digital campaign assets—all backed by MSC.
What's Included When You Sign
Consumer Insights
- Understand what drives consumers to choose sustainable seafood and how the MSC label influences purchasing decisions
- Access data to align your offerings with North American consumer values
- Use insights and downloadable resources to support campaigns and educate shoppers
Photos and Videos
- Showcase your commitment with high-quality visuals featuring MSC certified products, fisheries and more
- Build shopper trust with credible imagery
- Save time and resources with ready-to-use assets for social media, signage, and websites
Signage for Your Aisles
- Draw attention to certified products with pre-designed shelf talkers and wobblers
- Encourage shopper engagement right at the point of purchase
- Save time with print-ready files
Trusted by shoppers. Backed by science.
72%
of seafood consumers want to hear more from companies about sustainability
71%
say the MSC label makes them more likely to purchase a product
57%
look for independent verification when it comes to sustainability claims
Source: MSC GlobeScan Consumer Perceptions Survey 2024, Base = Seafood Consumers, USA + Canada (n = 4,088)