Find out how to demonstrate your commitment to certified sustainable seafood.
The benefits
- Seafood with the blue MSC label can be traced back to a sustainable source. Independent surveillance audits and DNA testing prove this.
- The MSC blue fish label represents the world’s most recognized and market-leading seafood certification scheme as endorsed by GSSI and the UN FAO.
- Research shows consumers most trust scientists and NGOs to tackle ocean health and independent certification increases consumer trust in brands.
What consumers think
According to our 2024 survey, conducted by independent research and strategy consultancy, GlobeScan:91%
of seafood consumers are concerned about the state of the world's ocean.
69%
of seafood consumers would like to hear more from companies about the sustainability of their seafood.
Ready for the next step?
Apply to use the MSC label
The blue MSC label makes it easy for your customers to select sustainable, wild seafood that they can trust.
MSC brand guidelines
Our brand guidelines set out the basic rules on how to use the MSC label on product packaging, restaurant menus, fish counters and promotional material.
Approve use of the MSC label
The MSC label and associated claims are a registered trademark and any usage must be approved.