Use the MSC blue fish label

The benefits

1. Seafood with the blue MSC label can be traced back to a sustainable source. Independent surveillance audits and DNA testing prove this.
2. The MSC blue fish label represents the world’s most recognized and market-leading seafood certification scheme as endorsed by GSSI and the UN FAO.
3. Research shows consumers most trust scientists and NGOs to tackle ocean health and independent certification increases consumer trust in brands.
   
   

What consumers think

According to our 2016 survey, conducted by independent research and strategy consultancy, GlobeScan:

79%

of seafood consumers agree that fish must be protected for future generations to enjoy

70%

said there is a need for brands and supermarkets to independently verify their claims about sustainability

65%

want to know that the fish they buy can be traced to a known and trusted source

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