Use the MSC blue fish label - Marine Stewardship Council

Show your customers your seafood comes from a sustainable source by using the MSC blue fish label. Find out how to show your commitment to certified sustainable seafood.

The benefits

Seafood with the blue MSC label can be traced back to a sustainable source. Independent surveillance audits and DNA testing prove this.
The MSC blue fish label represents the world’s most recognized and market-leading seafood certification scheme as endorsed by GSSI and the UN FAO.
Research shows consumers most trust scientists and NGOs to tackle ocean health and independent certification increases consumer trust in brands.

What consumers think

According to our 2016 survey, conducted by independent research and strategy consultancy, GlobeScan:

of seafood consumers agree that fish must be protected for future generations to enjoy

said there is a need for brands and supermarkets to independently verify their claims about sustainability

want to know that the fish they buy can be traced to a known and trusted source

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MSC label on fresh fish counter at Stockmann, Finland

Apply to use the MSC label

The blue MSC label makes it easy for your customers to select sustainable, wild seafood that they can trust.

Apply now

MSC brand guidelines

Our brand guidelines set out the basic rules on how to use the MSC label on product packaging, restaurant menus, fish counters and promotional material.

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MSC labelled products in store and in leaflet

Approve my use of the MSC label

The MSC label and associated claims are a registered trademark and any usage must be approved.

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