Apply to use the blue MSC label

In a world where people increasingly care about where their seafood comes from, the blue MSC label makes it easy for your customers to select sustainable, wild seafood that they can trust.

The benefits

 

 

  1. Independent verification

    Seafood with the blue MSC label can be traced back to a sustainable source. Surveillance audits and DNA testing proves this.

  2. World's most credible and recognised

    The blue MSC label represents the world’s most globally recognised and market-leading seafood certification scheme as endorsed by GSSI and the UN FAO.

  3. Enhance consumer trust

    Research shows consumers most trust scientist and NGO's to tackle ocean health. Make use of our insights, assets and messaging to promote your sustainability commitment.

Find out more about what consumers think

MSC consumer survey 2016 graphic summary



Apply now

To request a licence to use the MSC label, please complete the form below and we will email you the appropriate licence agreement within 3 working days.

Please select your organisation type
Or, I don't have a Chain of Custody number because...
In order to sell MSC labelled products or menu items, you must have MSC Chain of Custody in place. Please get in touch with your local MSC representative to discuss. 
Type of use

Please note that if you are a commercial organisation planning to use the MSC label on your own products or menu items, then you must have MSC Chain of Custody in place as a pre-requisite. If you buy pre-packed certified products that will be sold to the end consumer without being opened, re-packed or re-labelled (these are known as consumer-ready tamper-proof products) then you do not need MSC Chain of Custody in place.

Cost to use the MSC label

Most organizations that sign a license to use the MSC blue fish label are liable to pay annual fees and, depending on the label use, royalties. If you’re an education institute, media, charity, an ASI approved assessment body or NGO raising public awareness of sustainable seafood, then you can apply to use the MSC label for free. 

Your licensing fees help us reach more fisheries around the world increasing the supply of certified sustainable seafood.

Annual fee

Once you've signed a license you will pay an annual fee. The level of the annual fee payable is determined by the total net value of MSC labeled seafood sold by your company during a UK financial year (April – March), except for menu or fish counter items where the annual fee is based on net purchases. 

The annual fee is due at the beginning of each royalty year, which starts 1st April. 

For existing licensees, the actual sales from the previous royalty year are used to determine the annual fee. For new licensees, the annual fee will be based on an estimation of sales for the royalty year.


Value of MSC certified seafood purchased/sold

Annual fee

£0 – £130,000 GBP£160 GBP
£130,001 – £330,000 GBP£800 GBP
> £330,000 GBP£1,600 GBP

If you are a consumer facing organisation, i.e. fishmonger or restaurant, reporting annual purchases of up to £130,000 GBP, you’ll just pay an annual fee of £160 GBP and no royalties.

Royalties

If you are using the MSC ecolabel on consumer facing products, you will also need to pay royalties starting at 0.5% on the net wholesale value of your MSC labeled product sales. 

For fresh fish counter or menu items will be charged on net purchases.


MSC-labelled sales / purchases (GBP) of consumer facing products

Royalty rate

£0 GBP – £10,000,000 GBP0.5%
£10,000,001 GBP – 20,000,000 GBP0.45%
£20,000,001 GBP – 30,000,000 GBP0.4%
£30,000,001 GBP – 40,000,000 GBP0.35%
£40,000,001 GBP and greater0.3%

Reporting your sales

We will request a completed turnover declaration on a quarterly, bi-annual, or annual basis – depending on how much MSC labeled seafood your company has sold – in order to calculate the annual fees and royalties.

Get started

MSC label on fresh fish counter at Stockmann, Finland

Apply to use the MSC label

The blue MSC label makes it easy for your customers to select sustainable, wild seafood that they can trust.

Apply now
MSC packaged products on a table

MSC brand guidelines

Our brand guidelines set out the basic rules on how to use the MSC label on product packaging, restaurant menus, fish counters and promotional material.

Find out more
MSC labelled products in store and in leaflet

Approve my use of the MSC label

The MSC label and associated claims are a registered trademark and any usage must be approved.

Find out more
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