Use the blue MSC fish tick

Show your customers your fish comes from a sustainable source by using the blue MSC fish tick. Find out how to show your commitment to certified sustainable seafood.


The benefits

  1. Seafood with the blue MSC fish tick can be traced back to a sustainable source. Independent surveillance audits and DNA testing prove this.
  2. The blue MSC fish tick represents the world’s most recognised and market-leading seafood certification scheme as endorsed by GSSI and the UN FAO.
  3. Research shows consumers most trust scientists and NGOs to tackle ocean health and independent certification increases consumer trust in brands.

What consumers think

According to our 2016 survey, conducted by independent research and strategy consultancy, GlobeScan:


of seafood consumers agree that in order to save the oceans, shoppers should only consume seafood from sustainable sources


said there is a need for brands and supermarkets to independently verify their claims about sustainability


say they have more trust and confidence in brands that use ecolabels
MSC consumer survey 2016 summary
Description: Seafood consumers put sustainability before price and brand: graphic summary of MSC Consumer Survey 2016, conducted by Globescan

Date of issue: 13 July 2016

Looking for Aquaculture Stewardship Council?

For ASC label use, please visit the ASC website


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MSC label guidelines

MSC label guidelines

Our guidelines set out the basic rules on how to use the blue MSC fish tick on product packaging, restaurant menus, fish counters and promotional material.

Apply to use the blue MSC fish tick

Apply to use the blue MSC fish tick

The blue MSC fish tick makes it easy for your customers to select sustainable, wild seafood that they can trust. Find out the costs and apply.

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Promote sustainable seafood

Promote sustainable seafood

Promote your commitment to sourcing certified sustainable seafood and increase sales of your MSC labelled products. Use our marketing assets and toolkits.

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