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Darren Hoad, pipi cockle fishermen from Coorong in South Australian, talks about his lifelong for passion collecting cockles and why he couldn’t imagine doing anything else. Australia’s government and chefs are supporting his efforts.

One of the coolest seafood stories never told: sustainable PiPi cockles from Australia

Meet all the Wild Ones

From award-winning chefs to adventurers to photographers, the MSC Wild Ones are united by a love of the oceans and the seafood they bring us. Meet these advocates of healthy, sustainable seas.

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Read "Shuffling for sustainability"

Read "Shuffling for sustainability"

South Australia's pipi fishery on the south coast first achieved Marine Stewardship Council certification in 2008 and has become an impressive example of the benefits of sustainable output. Read on to learn about the 'pipi shuffle', a technique that has been used here for generations.

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Meet more Wild Ones

Meet more Wild Ones

There’s a group of people from around the world with something in common: they love seafood and respect where it comes from. Find out why wild, sustainable seafood matters to them.

This is wild...

This is wild...

Wild. What a word. What a place. Worth caring for? We think so. But what does it mean to you?

Real life stories

Real life stories

Read stories about real fisheries and the changes that they have made to become sustainable on their journey to MSC certification.