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When you choose seafood with the blue fish label or the green fish label, you're choosing a future full of fish forever.
Whatever you do. If you choose from these two it'll be good for your health and the planet too. For oceans, for people and for fish forever. When next you shop make a decision that's clever. Choose the green or blue label to make the future better.
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For sustainably caught wild seafood.
For responsibly farmed seafood.
The Aquaculture Stewardship Council (ASC) and the Marine Stewardship Council (MSC) share a common heritage and vision that global seafood supplies should be sustainable, responsibly managed and supported by secure supply chains. The MSC’s focus is sustainable capture of wild seafood and the ASC sets standards for responsible aquaculture.
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Where to buy, what to look for and the questions to ask.
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