Media & Influencer Event with Chef Gregory Gourdet

In October 2021 in San Francisco, the MSC hosted the first of two dinners focused on showcasing how our seafood choices directly impact the health of our ocean. The dinner offered a direct line from ocean to plate for media and influencer attendees.

Chef Gregory Gourdet, “Top Chef” All Star and MSC US Ambassador, prepared a three course, sustainable seafood dinner using MSC certified oysters (Prestige Oysters), squid (Town Dock), and rockfish (LegaSea Fish Co.) – with representatives from each fishery present at the event. Media and influencers heard stories and watched videos about experiences on the water from each fishery, directly bringing our relationship with the ocean and those who work on it to the forefront.

The evening sparked conversation about the future of sustainable seafood, and how consumers can make a big impact by looking for the MSC blue fish label on the seafood they purchase. To further help media and influencers share this important message with their audiences, key messaging and background was shared via a scannable QR code and information on each table, as well as through customized outreach following the event.

Interested in collaborating on a dinner? Send us an email!