- Little Labels, Big Impact 2021 – Joint Campaign with Fairtrade America & Non-GMO Project
- Dining Together for a Big Blue Future 2021 – Media & influencer event with Chef Gregory Gourdet
- Seafood Month 2021 – Amazon Adverting Partnership
- Helping Americans Shop Their Values 2021 – Walmart’s evergreen in-store education efforts
- Little Blue Label, Big Blue Future 2020 – Global MSC consumer engagement campaign
- Good For You and the Ocean Too 2019 – 360-degree, national consumer awareness campaign
- 20th Anniversary of Partnership 2019 – Whole Foods Market & MSC celebrate
- Sustainable Tuna Fishing in the Marshall Islands 2019 – Genova & MSC digital campaign
- McDonald’s Scale for Good campaign 2018 – Launches ‘Reel It In’ educational game
- Americans Vote with Their Wallets 2017-18 – Sam’s Club & Lang Pharma in-store campaign
Partner Marketing Case Studies
The MSC sets the Standard for sustainable fishing but it’s our partners who bring the MSC blue fish label to life.
From social-only digital campaigns to multi-store point-of-sale advertising campaigns, our partners help teach consumers about the rigor of the blue fish label and the importance of choosing certified sustainable products. Here, we’ve gathered campaign highlights throughout the years that showcase the amazing work our partners do to raise awareness of the MSC blue fish label and help advance our shared mission of ending overfishing.
- Little Labels, Big Impact 2023
MSC, Fairtrade America, and the Non-GMO Project teamed up for another year of the Little Labels, Big Impact collaborative campaign
- Kori Krill Promotion for National Ocean Month 2022
Kori Krill promotes MSC certified sustainable krill oil that’s “good for you and the ocean too”
- Eat More Blue Foods with MOWI
MOWI’s educational campaign
- Safe Catch Promotes 100% MSC Certified Sustainable Sourcing
Safe Catch launched a campaign to promote their commitment to labeling 100% of their salmon and tuna from MSC certified sustainable fisheries.
- Meijer Celebrates Sustainability In-Stores and Online for Seafood Month 2022
In October 2022, Meijer launched Fresh Catch! A celebration of sustainably caught and responsibly farmed seafood.