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Partner Marketing Case Studies

The MSC sets the Standard for sustainable fishing but it’s our partners who bring the MSC blue fish label to life.

Case studies, partner marketing

From social-only digital campaigns to multi-store point-of-sale advertising campaigns, our partners help teach consumers about the rigor of the blue fish label and the importance of choosing certified sustainable products. Here, we’ve gathered campaign highlights throughout the years that showcase the amazing work our partners do to raise awareness of the MSC blue fish label and help advance our shared mission of ending overfishing.

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