Damien Bell represents blue crab fishermen in Mandurah, Australia. He and his colleagues at the fishery and Western Australian government are leaving a legacy of fish sustainability.
Peel Harvey, the world's first combined recreational and commercial MSC certified fishery
Read "Looking after ‘Bluey‘"
The story of the Australian crab that became an icon.
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Meet more Wild Ones
There’s a group of people from around the world with something in common: they love seafood and respect where it comes from. Find out why wild, sustainable seafood matters to them.
This is wild...
Wild. What a word. What a place. Worth caring for? We think so. But what does it mean to you?
Real life stories
Read stories about real fisheries and the changes that they have made to become sustainable on their journey to MSC certification.