TORONTO – Today, the Marine Stewardship Council (MSC) proudly announces A&W as the newest partner to join the program and to support healthy oceans by purchasing and promoting certified sustainable seafood. Canada’s original burger chain and Home of the Burger Family is now MSC certified to serve sustainable, traceable and wild seafood at more than 925 locations across Canada.
Susan Senecal, Chief Executive Officer, A&W Food Services of Canada said: “At A&W we’re proud of the high standards we’ve set for sourcing simple, great-tasting ingredients that are produced with care for both our guests and the environment. We looked for a sustainable seafood program that incorporates equally high standards so we can tell our guests with confidence that our fish supports healthy oceans.”
A&W debuts its MSC certification with a limited time offer, wild-caught cod burger and wrap, both certified wild and sustainable, now available across the country from June 4 to July 8, 2018.
Businesses that join the MSC program become part of a growing global community of change agents all playing a part in making sure wild seafood is responsibly fished so it can be enjoyed today and long into the future. It starts with fisheries meeting the most recognized high bar for environmental sustainability and fisheries management, and continues through the supply chain with companies that ensure the seafood remains traceable to the fishery it came from. Two other key benefits to traceability are the elimination of illegal, unregulated and unreported (IUU) fishing and seafood fraud.
Jay Lugar, Program Director for MSC Canada said: “A&W achieving MSC certification demonstrates a significant commitment to driving real positive change in how fisheries are managed. It sends a signal to the market that there is an increasing appetite for credible labelling, and gives consumers a role in driving demand for more fisheries to operate sustainably. We couldn’t be more pleased to welcome the support of such an iconic brand as A&W to the local and global sustainable seafood movement.”
The addition of A&W brings the number of MSC certified companies in Canada to 231 with more than 2,500 locations where certified sustainable wild seafood can be bought.
Look for the MSC blue fish label on sustainable seafood you can trust.
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Media Contact
Céline Rouzaud
Sr. Marketing and Communications Manager, MSC Canada
[email protected] | 416-779-7014