Safe Catch, known for its healthier tuna and the only brand testing every tuna and salmon to a strict mercury limit, has partnered with MSC, the global leader in seafood sustainability.
SAN FRANCISCO, US – Safe Catch, the only company in the world testing each tuna and salmon to a mercury limit is now raising the bar in seafood sustainability. Safe Catch now sources Marine Stewardship Council (MSC) certified tuna and salmon.
“Safe Catch is a mission-driven company advocating for ocean purity, sustainable fishing, and consumer health,” said Co-Founder Sean Wittenberg. “We joined MSC to help advance the global push for seafood sustainability. MSC’s sustainability standards align with our values.”
MSC is a global nonprofit organization that works to end overfishing, maintain ocean health, and protect the last major food resource that is truly wild: seafood. Safe Catch is proud to announce that the MSC blue fish label will appear on Safe Catch tuna and salmon products later this year. MSC certification verifies that Safe Catch uses only tuna and salmon from fisheries that adhere to MSC’s strict standards for sustainable fishing. In addition, Safe Catch is committing to sourcing sardines and mackerel exclusively through fisheries participating in comprehensive Fishery Improvement Projects.
"Safe Catch's commitment to offering certified sustainable seafood helps ensures we have access to this wild resource for generations to come and reflects American seafood consumers’ desires for seafood that's good for them and good for the ocean," said Erika Feller, Americas Regional Director at the MSC. "Congratulations to Safe Catch on their demonstrated sustainability leadership!”
A 2020 MSC study conducted by GlobeScan found that Seafood consumers ranked pollution, overfishing, and depletion of fish populations as the top threats to ocean health. 61% of American seafood consumers want to know that the fish they buy can be traced to a known and trusted source.
“As the only brand addressing mercury pollution in seafood by testing every individual tuna and salmon, Safe Catch is proud to partner with MSC to protect our oceans and wild tuna and salmon populations, said Co-Founder Bryan Boches.
