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Sustainable Seafood Week in Australia is an annual campaign which champions action to protect fish and marine life. We celebrate the fisheries, retailers, chefs and restaurants in Australia that support our mission to end overfishing and ensure we have seafood forever.

When is Sustainable Seafood Week?

Sustainable Seafood Week is a campaign run by the Marine Stewardship Council and the Aquaculture Stewardship Council.

The next Sustainable Seafood Week in Australia is from 27 March - 2 April 2023.

For Fish Forever

When next you shop
Make a decision that's clever
Choose the green or blue label
To make the future better
For Fish Forever

Choose green or blue for fish forever

When you choose seafood with the blue fish label or the green fish label, you're choosing a future full of fish forever.
Choose blue

Choose blue

For sustainably caught wild seafood.

Choose green

Choose green

For responsibly farmed seafood.

Sustainable Seafood Week events

Want to host a Sustainable Seafood Week event? Get in touch.

Cook sustainable seafood with top chefs

Cook, eat and enjoy sustainable seafood with our tasty recipes.

Chef cook-alongs on IGTV

XO butter paper bag baked sustainable seafood

XO butter paper bag baked sustainable seafood

By celebrity Chef Guy Turland

Grilled Octopus Tostada

Grilled Octopus Tostada

By celebrity chef Harry Foster

Why is it important to protect seafood?

Australians love seafood. Popular species include sustainable tuna, sustainable salmon and sustainable prawns. We all want fish forever and how we shop can help.

With a growing world population, it’s important we protect the future of seafood, for people and the planet. The Aquaculture Stewardship Council (ASC) and the Marine Stewardship Council (MSC) run a certification and labelling scheme.

When you see the green fish tick label on a seafood product, you can be sure it is traceable back to a responsible fish farm. When you see the blue fish tick label on a seafood product, it can be traced back to a sustainable fishery.


For fish forever look for the blue MSC and green ASC labels

Find out where to buy MSC certified sustainable seafood

Find out the difference between farmed and wild seafood
Plus why not try one of our wild sustainable seafood recipes?

What do the ASC and MSC labels mean?

Discover what choosing the green ASC label and blue MSC label really means.
The MSC and ASC labels explained
Sustainable Seafood Guide

Sustainable Seafood Guide

Where to buy, what to look for and the questions to ask.