Sustainable Seafood Week in Australia was an annual moment championing action to protect fish and marine life. The campaign celebrated the fisheries, brands, retailers, chefs, and restaurants in Australia that support the MSC mission to end overfishing and ensure we have seafood forever.
The history of Sustainable Seafood Week
Sustainable Seafood Week was a campaign run by the Marine Stewardship Council and the Aquaculture Stewardship Council.
Starting out as Sustainable Seafood Day
In Australia, the MSC’s first Sustainable Seafood Day, in 2005, generated media coverage across the country and triggered a popular TV advert – provided free as a community service announcement.
The campaign ran as a day until 2017.
Becoming Sustainable Seafood Week
In 2018, the Marine Stewardship Council launched their first Sustainable Seafood Week Australia, to mark the organisation's 20th anniversary.
By 2019, the MSC joined forces with the Aquaculture Stewardship Council to promote both wild caught and farmed seafood certified to the ASC and MSC standards.
The last Sustainable Seafood Week ran from 7-13 April 2025.
History of Sustainable Seafood Week
Sustainable Seafood Guide
Where to buy, what to look for and the questions to ask.