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We're part of a collective effort to restore ocean health. Read the inspirational sustainable fishery stories about passionate people fishing with the future in mind.

The MSC program is a collective effort that could not exist without the many fishers around the world who work to safeguard stocks, ecosystems and their own livelihoods. 

Fishing is more than just a job, it forms the backbone of many communities. When you buy sustainable seafood with the blue fish tick, you're supporting work to protect our ocean and ensure seafood forever.

Read about the passionate people bringing sustainable seafood to your plate.

Sustainable fisheries in New Zealand

New Zealand hoki

A little-known fish loved by millions around the world

New Zealand Orange Roughy

From a troubled history to Marine Stewardship Council certification

Sustainable fisheries in Western Australia

Australian silver-lipped pearl oyster

The world's first certified sustainable pearl fishery

Western Australia Rock Lobster

How a lobster fishery became a state-wide inspiration for sustainability

Blue Swimmer Crab

Home to the iconic blue swimmer crab, the Peel Harvey Estuary is the first ever commercial and recreational fishery to be MSC certified as sustainable.

Sustainable fisheries in South Australia

Lakes and Coorong Pipis

The story of South Australia's pipi cockle fishers and their unique technique

Sustainable fisheries in the Southern Ocean

Patagonian toothfish: reducing bycatch

Smarter fishing practices in the Southern Ocean dramatically reduce the number of seabird deaths.

Patagonian toothfish: ending illegal fishing

Sustainable fisheries in the Western Central Pacific Ocean

Skipjack tuna

The island nations of the central Pacific don't have much land. But they have an awful lot of ocean - and a precious resource within it.

Sustainable fisheries in India

Ashtamudi clam

The journey to sustainability for the Ashtamudi clam fishery, India.

Sustainable fisheries in Vietnam

Ben Tre Clam

Saving a clam fishery in Vietnam

Sustainable fisheries in Japan

Skipjack tuna

How one man's vision brought a sustainable future to Japan's devastated Tōhoku region

Sustainable fisheries in the United States

Alaska pollock

The story of generations of Barents Sea pollock fishers and their revolutionary "catch-share" system

Find out more

Our approach

Our approach

Our approach means everyone can play a part in that future while enjoying seafood, not avoiding it.

Our collective impact

Our collective impact

For more than 20 years fisheries, scientists, consumers and industry have been part of a collective effort to make sure our oceans are fished sustainably.

What is sustainable fishing?

What is sustainable fishing?

Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.

Teach and learn about sustainable fishing

Teach and learn about sustainable fishing

Use our curriculum-relevant teaching and learning resources to discover how we can help keep our oceans healthy for generations to come.