Apply to use the MSC label

People increasingly care about where their seafood comes from. The blue MSC label makes it easy for your customers to select sustainable, wild seafood that they can trust.



Apply now

To request a licence to use the MSC label, please complete the form below and we will email you the appropriate licence agreement within 3 working days.

Please select your organisation type
Or, I don't have a Chain of Custody number because...
In order to sell MSC labelled products or menu items, you must have MSC Chain of Custody in place. Please get in touch with your local MSC representative to discuss. 
Type of use

Please note that if you are a commercial organisation planning to use the MSC label on your own products or menu items, then you must have MSC Chain of Custody in place as a pre-requisite. If you buy pre-packed certified products that will be sold to the end consumer without being opened, re-packed or re-labelled (these are known as consumer-ready tamper-proof products) then you do not need MSC Chain of Custody in place.



Cost to use the MSC label

Most organisations that sign a licence to use the MSC label are liable to pay annual fees and, depending on the label use, royalties. If you’re an education institute, media, charity, an ASI approved assessment body or NGO raising public awareness of sustainable seafood, then you can apply to use the MSC label for free. 

Your licensing fees help us reach more fisheries around the world increasing the supply of certified sustainable seafood.

Annual fee

Once you've signed a licence you will pay an annual fee. The level of the annual fee payable is determined by the total net value of MSC certified product sold by your company during a UK financial year (April – March), except for menu or fish counter items where the annual fee is based on net purchases. 

The annual fee is due at the beginning of each royalty year, which starts 1st April. 

For existing licensees, the actual sales from the previous royalty year are used to determine the annual fee. For new licensees, the annual fee will be based on an estimation of sales for the royalty year.


Value of MSC certified seafood purchased/sold

Annual fee 

 £0 – £130,000 GBP£160 GBP
 £130,001 – £330,000 GBP£800 GBP
> £330,000 GBP£1,600

If you are a consumer facing organisation, i.e. fishmonger or restaurant, reporting annual purchases of up to £130,000 GBP, you’ll pay an annual fee of £160 GBP and no royalties.


If you are using the MSC ecolabel on consumer facing products, you will also need to pay royalties starting at 0.5% on the net wholesale value of your MSC labelled product sales. 

For fresh fish counter or menu items will be charged on net purchases.

MSC-labelled sales / purchases (GBP) of consumer facing products

Royalty rate

£0 GBP – £10,000,000 GBP0.5%
£10,000,001 GBP – 20,000,000 GBP0.45%
£20,000,001 GBP – 30,000,000 GBP0.4%
£30,000,001 GBP – 40,000,000 GBP0.35%
£40,000,001 GBP and greater0.3%

Reporting your sales

We will request a completed turnover declaration on a quarterly, bi-annual or annual basis – depending on how much MSC labelled seafood your company has sold – in order to calculate the annual fees and royalties.


Looking for Aquaculture Stewardship Council?

To apply for an ASC label licence, please visit the ASC website

Contact the MSCI label licensing team

Dagmar Brenner

Dagmar Brenner

Label Licensing Senior Officer Germany, Austria and Switzerland

+44 (0) 20 7246 8966

Email Dagmar
Christine Frey

Christine Frey

Label Licensing Officer Germany, Austria and Switzerland

+44 (0) 20 7246 8957

Email Christine
Yvonne Waldeck

Yvonne Waldeck

Label Licensing Senior Officer UK and Ireland, ASC-Coordinator

+44 (0) 75 3426 3986

Email Yvonne
Duong Thuy Trinh

Duong T. Trinh

Label Licensing Officer, Vietnam and UK

+44 (0) 207 246 8975

Email Duong

Raffaella Sabatella

Label Licensing Senior Officer Italy, Spain, Portugal and Latin America

+44 (0) 20 7246 8988

Email Raffaella
Amanda Lindblom

Amanda Lindblom

Label Licensing Senior Officer Sweden, Norway, Finland and Denmark

+44 (0) 20 7246 8991

Email Amanda
Ana Lauret

Ana Lauret

Label Licensing Officer France, Belgium, and Luxembourg

+44 (0) 20 7246 8956

Email Ana
Ghezal Faez

Ghezal Faez

Label Licensing Officer The Netherlands

+44 (0) 20 7246 8982

Email Ghezal
Rosalyn Sharp

Rosalyn Sharp

Label Licensing Officer North America

+44 207 246 8953

Email Rosalyn
Stephanie Fu

Stephanie Fu

Label Licensing Officer Asia Pacific

+44 207 246 8964

Email Stephanie
Sayaka Tanaka

Sayaka Tanaka

Label Licensing Officer Japan and Denmark

Email Sayaka
Andy Oldfield

Andy Oldfield

Label Licensing Senior Officer Eastern Europe and Africa

+90 534 594 5853

Email Andy
Sarah Hunt

Sarah Hunt

MSCI Licensing Team Manager

+44 207 246 8952

Email Sarah

Find out more

MSC packaged products on a table

MSC label guidelines

Guidelines setting out the basic rules for how to use the MSC label on product packaging, restaurant menus, fish counters and promotional material.

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MSC labelled products in store and in leaflet

Approve my use of the MSC label

The MSC label and associated claims are a registered trademark and any usage must be approved.

Submit your artwork
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Promote sustainable seafood

Promote your commitment to sourcing certified sustainable seafood and increase sales of your MSC labelled products. Use our marketing assets and toolkits.

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