As the world feels the effects of global warming, Canadians are becoming increasingly concerned about the environment and the health of our planet. Not surprisingly, the health of our oceans—which support an estimated 50-80% of life on our planet—is top of mind for many of us. In fact, the world’s largest survey of seafood consumers conducted by the Marine Stewardship Council (MSC) revealed some interesting trends in our attitudes about ocean health:
Canadian consumers ranked the oceans as the 3rd highest environmental concern.
Global consumers ranked the oceans as the 6th highest environmental concern.
38% of Canadian seafood consumers said they would be willing to switch to a brand or product that helps protect the ocean.
22% of Canadian seafood consumers reported already having made the switch.
The same MSC survey showed that a growing number of us recognize the MSC blue fish label. To be exact, a third of Canadians recognized it by 2020 compared to just 25% in 2018. Even more encouraging, the survey revealed that younger Canadians aged 18-34 are even more attuned to ecolabels with 51% of them reporting they recognize the MSC mark for sustainable seafood.
As consumers strive to do more to protect the health of our planet including our oceans and marine life, Ocean Brands is doubling down on our commitment to be good stewards of our oceans.
Ocean Brands Sourcing 100% MSC certified Skipjack Tuna
With this addition to Ocean’s existing range of MSC certified products, we now offer the widest range of MSC certified products in Canada’s canned seafood category. In fact, we’re proud to say that 70% of the entire Ocean’s product portfolio is MSC certified, giving Canadians access to more sustainable, affordable seafood options.
Working Together to Protect the Ocean’s Health
As a brand, Ocean’s Seafood honours this obligation through our long-standing partnership with the MSC. This partnership has enabled us to offer certified sustainable products to Canadian consumers while allowing us to ensure the future health of our oceans and the fisheries that depend on them.