Join our mission to end overfishing & ensure we have fish forever by choosing wild-caught seafood with the MSC blue fish tick label.

We're the Marine Stewardship Council - an international non-profit that set standards for sustainable fishing and traceability within the seafood supply chain.

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Overfishing explained

Overfishing explained

Discover the causes, effects and solutions to overfishing.

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Sustainable seafood guide

Sustainable seafood guide

Where to buy, what to look for and the questions to ask.

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Help protect our ocean

Buy sustainable seafood

Buy sustainable seafood

You’ll find MSC certified sustainable seafood with the blue fish tick on over 500 products as well as some restaurant menus.

Where to buy
Teach and learn about ocean sustainability

Teach and learn about ocean sustainability

Use our Australian and New Zealand curriculum-relevant teaching and learning resources to discover how we can help keep our oceans healthy for generations to come.

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Stories from the sea

Stories from the sea

Sustainable fishing isn't always easy. Find out what it takes from the passionate people working hard so you don't have to.

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Featured news

Harley and Johns beam into classrooms to advance ocean literacy

Harley and Johns beam into classrooms to advance ocean literacy

13 September 2021

Students from Japan, China and Thailand were taken on a ‘selfie tour’ of Harley & Johns Seafood and given a virtual glimpse of the wid...

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