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Sustainable seafood means it has been caught in a way that means there’s plenty more fish in the sea now and in the future.
We believe we should have fish forever, so we use science to end overfishing. As scientists who care about people and the planet, we maintain the world-leading MSC Fisheries Standard for sustainable fishing. To be certified, fisheries must demonstrate that they are:
Seafood should also be traceable within the supply chain. This is important because seafood fraud threatens livelihoods, adds to the overfishing problem and can be bad for your health. Thousands of our partners use five simple steps to eradicate seafood fraud by using the MSC Chain of Custody Standard.
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When shopping or dining for seafood, just look for the MSC blue fish tick. This label shows that the seafood can be traced back to healthy fish populations that have been sustainably fished.
There are over 500 products with the MSC blue fish tick in Australia and New Zealand. Sustainable seafood is available to buy at many well-known brands and retailers.
If you can't find wild sustainable seafood, you might consider responsibly farmed seafood. It's good to understand the difference between wild and farmed seafood and their impacts on people and the planet.
If there is no label then ask questions about the source of the seafood, consider an alternative choice or consult a seafood guide. Here are six practical steps to help end overfishing.
Here's our complete guide to sustainable seafood in Australia and New Zealand
The MSC blue fish tick label with the words 'Choose sustainable seafood'
To have fish forever, we must fish sustainably. The sustainability of a fishery is an ongoing process. After MSC certification, fisheries are regularly audited and many are required to make improvements to retain their certificate. Scientific knowledge improves all the time and fisheries are encouraged to develop new ways of conserving marine resources for future generations.
Read more about how MSC certified fisheries are making improvements.
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Find out where to buy, what to look for and the questions to ask.
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