Promote sustainable seafood

Consumers are increasingly concerned about sustainability. Promote your commitment to sourcing certified sustainable seafood and increase sales of your MSC labelled products.

According to a study by Nielsen, brands that combine effective sustainability communication with independent labelling benefit from increased consumer loyalty and trust. We can help. 

Use the MSC Multimedia Library

As experts in communicating the benefits of sustainable seafood, we can help with consumer insights, imagery, messaging and other marketing materials. 

If you're an MSCI licence holder, you can find downloadable assets at the MSC Multimedia Library.

Key campaign dates

The MSC campaigns year-round to raise awareness of the MSC label and build public support for sustainable fishing.

Use our marketing toolkits

MSC Partner Marketing Toolkit 2020
Date of issue: 20 October 2020
MSC-ASC Joint Marketing Toolkit 2022
Date of issue: 12 October 2021

MSC marketing case studies

Inspiring examples of communicating sustainable seafood around the world.

More help

Apply to use the blue MSC fish tick

Apply to use the blue MSC fish tick

The blue MSC fish tick makes it easy for your customers to select sustainable, wild seafood that they can trust.

Apply now
MSC label guidelines

MSC label guidelines

Guidelines setting out the basic rules for how to use the blue MSC fish tick on product packaging, restaurant menus, fish counters and promotional material.

Learn more
Supply chain certification guide

Supply chain certification guide

An overview of what to expect from the Chain of Custody certification process.

Find out more
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