Big Blue Future New Zealand is a platform to build public support for sustainable fishing and promote ocean literacy.
Inspire the next generation of ocean heroes
Support the UN Ocean Decade aim of inspiring a generation of ocean leaders by 2030.
Promote ocean literacy with our Te Kawa O Tangaroa resources - an ocean-centred learning programme focussed on solutions to overfishing and how we can keep our ocean teeming with life.
Little blue label, big blue future
The little choices we make have a big ripple effect.The Hoki we tuck into can help encourage ocean-friendly fishing. The shellfish we share with friends can help safeguard a species. The fish fingers we cook for our kids can help protect a whole ecosystem. The tuna we enjoy can support livelihoods and communities.
Make sure there's enough fish in the sea for the next generation. For a future full of fish, choose seafood with the blue fish tick.
Choose a big blue future
Discover the story of New Zealand Hoki
New Zealand Hoki is a little known fish loved by millions around the world.
Find out how the Kaitiaki – guardians of the ocean ensure this iconic New Zealand fishery feeds people from 52 countries and helps smooth out wrinkles.
A little known fish loved by millions around the world
Discover the incredible New Zealand Hoki story
Get cooking with sustainable seafood
What you put on tonight’s menu can define what’s on tomorrow’s. When you see the blue fish tick, you’re choosing sustainable seafood that will preserve our ocean – so future generations can enjoy the same delicious meals we do.
Find the blue fish tick on seafood at your local supermarket
When is Big Blue Future New Zealand?
Aotearoa New Zealand is a proud nation of seafood and ocean lovers. As Kiwis, we demand a sustainable future and we are willing to act on it.
Big Blue Future New Zealand is year-round. After all, our ocean needs protection more than ever!
Despite this, there are some key dates around the year to focus on a Big Blue Future, such as:
- Sea Week, 5-13 March
- World Penguin Day, 25 April
- World Ocean Day, 8 June
- Shark Awareness Day, 14 July
- World Fisheries Day, 21 November
- International Antarctic Day, 1 December
Partnering for a Big Blue Future
Together, the MSC and its partners are promoting ocean literacy in schools and to the public. Visit our partners to find out more:
Sign up for updates
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Sustainable fishery examples
We're part of a collective effort to restore ocean health. Read the inspirational sustainable fishery stories about passionate people fishing with the future in mind.
Sustainable fish recipes
Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified seafood.