Big Blue Future New Zealand

Big Blue Future New Zealand is a celebration of the MSC certified fisheries in New Zealand that support our mission to end overfishing and ensure we have seafood forever.

Little blue label, big blue future

The little choices we make have a big ripple effect.

The Hoki we tuck into can help encourage ocean-friendly fishing. The shellfish we share with friends can help safeguard a species. The fish fingers we cook for our kids can help protect a whole ecosystem. The tuna we enjoy can support livelihoods and communities.

Make sure there's enough fish in the sea for the next generation. For a future full of fish, choose seafood with the blue fish tick.
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Choose a big blue future


Discover the story of New Zealand Hoki

New Zealand Hoki is a little known fish loved by millions around the world.

Find out how the Kaitiaki – guardians of the ocean ensure this iconic New Zealand fishery feeds people from 52 countries and helps smooth out wrinkles.


Get cooking with sustainable seafood

What you put on tonight’s menu can define what’s on tomorrow’s. When you see the blue fish tick, you’re choosing sustainable seafood that will preserve our oceans – so future generations can enjoy the same delicious meals we do.

Choose sustainable seafood with the blue fish tick

Find the blue fish tick on seafood at your local supermarket

Foodstuffs NZ, New World and Countdown
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Tuna melt spring rolls

Prep time 10 mins
Cooking Time 30 mins
Serves 2
Tuna and olive stuffed romano peppers on a board

Tuna and olive stuffed romano peppers

Prep time 20 mins
Cooking Time 25 mins
Serves 2
Tuna melt served on a board with ketchup

Tuna melt with ketchup

Prep time 20 mins
Cooking Time 5 mins
Serves 2
Schüssel mit Thunfisch Pasta mit Tomaten

20 minute tuna pasta

Prep time 10 mins
Cooking Time 10 mins
Serves 2
Plated beer battered fish pieces, with sweet potato chips, remoulade and lemon slices

Beer battered fish and chips

Prep time 20 mins
Cooking Time 30 mins
Serves 4
Chermoula wild banana prawns

Chermoula wild banana prawns with lemon and...

Prep time 0 mins
Cooking Time 45 mins
Serves 4

Inspire the next generation of ocean heroes

Explore Te Kawa O Tangaroa - an ocean-centred learning programme focussed on solutions to overfishing and how we can ensure oceans teeming with life.

Te Kawa O Tangaroa - Ocean centred learning

When is Big Blue Future New Zealand?

Aotearoa New Zealand is a proud nation of seafood and ocean lovers. As Kiwis, we demand a sustainable future and we are willing to act on it.

Big Blue Future New Zealand next takes place 13-19 September 2021.


Get involved

Sign up for updates

If you love seafood and are interested in helping to keep our oceans healthy you’re already a Wild One. Sign up for regular updates, recipes and stories.

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Real life stories

The best way to understand the impact of the MSC program is through those involved. Read about the passionate people taking care of our oceans.

Find out more
Person's hand sprinkling garnish on to a plated dish of crusted baked cod

Sustainable fish recipes

Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified seafood.

Try one out
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