Approve my use of the MSC blue fish label

Approval Process

The MSC blue fish label and associated claims are a registered trademark and any usage must be approved. Submit your design and artwork to us.

Once you have a license to use the MSC blue fish label, we'll provide you with a high-resolution copy of the MSC blue fish label (formats: AI, EPS, JPEG, TIFF, PDF).

Using our guidance, design and submit for your artwork for approval. When your design has been agreed, we will send you written approval within 3 working days, to go ahead and publish your materials.

Packaging and menu approvals

Packaging graphics and use of the MSC blue fish label on-pack must be sent to and approved by the Ecolabel Account Manager. To use the MSC label on a product or menu item, at least 95% of the seafood must come from an MSC certified source. Your auditor may ask you to verify your calculation. Submit color proofs of your final draft design in PDF format with the relevant completed form.

Use the Product Approval Form and Seafood Approval forms below and submit approval requests or questions to: Rosalyn.sharp@msc.org

MSC Product Approval Form
Description: Approval form for any product artwork displaying the MSC label.

Language: English
Version: 4.00
Date of Issue: 01 August 2016
MSC Seafood Approval Form
Description: Approval form for menu items and fish counter products displaying the MSC label

Language: English
Version: 1.40
Date of Issue: 01 August 2016

Promotional Marketing Materials

Promotional materials, marketing artwork, ads and MSC claims need to be presented to and approved by the MSC. Please contact us for approval requests and any additional questions.

US Approvals: USMarketing@msc.org

Canadian Approvals: CAcommunications@msc.org

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Approve my use of the MSC label

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