Wild Certified Sustainable

For 20 years the Marine Stewardship Council has led a team effort to keep oceans healthy and full of life. Choose the blue MSC label and make sure the fish you eat can be traced back to a sustainable source.

This is wild...
Laura Wells

We're wild all over New Zealand

On Sustainable Seafood Day, 14 May 2018, we celebrated the world-leading commitments to sustainability from the NZ seafood sector over the last 20 years, driving a global movement to keep our oceans forever wild and teeming with life

The MSC & NZ
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Meet the Wild Ones

We're in this together

Gloved hand placing sockeye salmon fillets (left) on fish counter, next to haddock fillets (right)

Choose the blue fish label

When you buy a product with the blue fish label you’re supporting a fishery that is contributing to healthier oceans. We think it’s a no-brainer.

Find out more
Person's hands presenting a cooked meal of pollock in parchment

Sustainable recipes

Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified seafood.

Try one out
Long shot of a group of female processors in full uniform laughing

Real life stories

The best way to understand the impact of the MSC program is through those involved. Read about the passionate people taking care of our oceans.

Read more
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