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Big Blue Future New Zealand is a platform to build public support for sustainable fishing and promote ocean literacy.

Inspire the next generation of ocean heroes

Support the UN Ocean Decade aim of inspiring a generation of ocean leaders by 2030. 

Promote ocean literacy with our Te Kawa O Tangaroa resources - an ocean-centred learning programme focussed on solutions to overfishing and how we can keep our ocean teeming with life.

Te Kawa O Tangaroa - Ocean centred learning

Little blue label, big blue future

The little choices we make have a big ripple effect.

The Hoki we tuck into can help encourage ocean-friendly fishing. The shellfish we share with friends can help safeguard a species. The fish fingers we cook for our kids can help protect a whole ecosystem. The tuna we enjoy can support livelihoods and communities.

Make sure there's enough fish in the sea for the next generation. For a future full of fish, choose seafood with the blue fish tick.

Discover the story of New Zealand Hoki

New Zealand Hoki is a little known fish loved by millions around the world.

Find out how the Kaitiaki – guardians of the ocean ensure this iconic New Zealand fishery feeds people from 52 countries and helps smooth out wrinkles.


Get cooking with sustainable seafood

What you put on tonight’s menu can define what’s on tomorrow’s. When you see the blue fish tick, you’re choosing sustainable seafood that will preserve our ocean – so future generations can enjoy the same delicious meals we do.

Choose sustainable seafood with the blue fish tick

Find the blue fish tick on seafood at your local supermarket

Foodstuffs NZ, New World and Countdown



  • 300 g penne 
  • 4 cherry tomatoes 
  • 2 shallots 
  • 1 clove of garlic 
  • 1 teaspoon olive oil 
  • 1 MSC-certified anchovy fillet 
  • 1 tbsp capers 
  • 10 black olives 
  • 10 green olives 
  • 50 ml dry white wine or prosecco 
  • 2 tins chopped tomatoes 
  • 4 pinches salt 
  • 4 pinches black pepper 
  • 4 pinches brown sugar 
  • Some Chili or cayenne pepper 
  • 2 tins MSC-certified tuna in oil 
  • 1 lemon 
  • 1 bunch basil 
  • 1 tablespoon pine nuts roasted and salted
  1. For the pasta penne, bring a large pot of water to a boil. Season the cooking water vigorously with salt. The pasta water may taste like seawater.
  2. Halve the cocktail tomatoes and sauté briefly with the cut surface down in the pan over high heat and caramelize so lightly. Remove the tomatoes from the pan and prepare to serve.
  3. Halve the shallots, peel and cut into thin slices. Halve garlic and finely dice. Sauté the shallots and garlic in a pan with 1 tbsp olive oil and the anchovy fillet.
  4. Add the capers and the olives and deglaze with the white wine. Add the canned tomatoes and bring the sauce to a boil. Season the sauce with salt, pepper, sugar and chili. Gently simmer the sauce while keeping it warm.
  5. Cook the penne in boiling salted water until al dente, then drain into a sieve and drain well.
  6. Put the tuna from the tin with the oil in an extra pot. Add a little lemon and lemon juice and gently warm. Refine the tuna with finely chopped basil and season with a little chili.
  7. Put the penne in the prepared tomato sauce and mix well. Serve the pasta on warm plates. Prepare the tuna with a little oil in the middle of the pasta. Place the caramelized cocktail tomatoes on the pasta. Decorate pasta with basil. Serve the finished tuna pasta sprinkled with pine nuts.
Bon appetite!

Preparation tip and nutritional info

In Italy, pasta with tomato sauce is usually served with all ingredients mixed. This allows the chef to season the sauce perfectly with the whole dish. The pasta combines with the sauce to round off the whole dish.

To make this dish a feast for the eyes, the tuna is prepared separately and finely seasoned with a lemon zest, lemon juice and basil.

We also use the tuna oil in the dish. The oil contains valuable omega-3 fatty acids through the preparation process in the can. Therefore, this oil is healthy and tasty.

When is Big Blue Future New Zealand?

Aotearoa New Zealand is a proud nation of seafood and ocean lovers. As Kiwis, we demand a sustainable future and we are willing to act on it.

Big Blue Future New Zealand is year-round. After all, our ocean needs protection more than ever!

Despite this, there are some key dates around the year to focus on a Big Blue Future, such as:

  • Sea Week, 5-13 March
  • World Penguin Day, 25 April
  • World Ocean Day, 8 June
  • Shark Awareness Day, 14 July
  • World Fisheries Day, 21 November
  • International Antarctic Day, 1 December


Partnering for a Big Blue Future

Together, the MSC and its partners are promoting ocean literacy in schools and to the public. Visit our partners to find out more: