Sustainable Fishing Means More. More joy from a good catch. More nutritious meals. More for local economies. More colour in our ocean. More wonders to discover. And given that sustainable fishing practices could provide the world with 16 million more tonnes of seafood each year, it also means more fish.
Little blue label, big blue future
The little choices we make have a big ripple effect.
The Hoki we tuck into can help encourage ocean-friendly fishing. The shellfish we share with friends can help safeguard a species. The fish fingers we cook for our kids can help protect a whole ecosystem. The tuna we enjoy can support livelihoods and communities.Make sure there's enough fish in the sea for the next generation. For a future full of fish, choose seafood with the blue fish tick.
Learn about sustainable fishing in New Zealand
Find the blue fish tick on seafood at your local supermarket
You'll find sustainable seafood with the MSC blue fish tick label on a range of tinned and frozen seafood at your local supermarket. From tinned tuna, salmon and kippers to frozen breaded fish, fish fillets and prawns. Even cat food!.png?sfvrsn=8f0f562b_4 "MSC-LOOK-FOR-THE-BLUE-LABEL (1)")
Get cooking with sustainable seafood
What you put on tonight’s menu can define what’s on tomorrow’s. When you see the blue fish tick, you’re choosing sustainable seafood that will preserve our ocean – so future generations can enjoy the same delicious meals we do.
Ingredients
Method
- 10 slices of white sandwich (pullman or pan) bread, one day old
- 12 large MSC certified raw prawns (shrimp), peeled and deveined
- 3 tbsp soy sauce
- 1 tbsp sesame oil
- 2cm / 3/4 inch piece of fresh root ginger, peeled and roughly chopped
- 1 egg white (free-range)
- 3 tbsp black sesame seeds
- 3 tbsp white sesame seeds
- groundnut (peanut) oil for deep-frying
pepper
- Remove the crusts from the bread and cut the slices in half diagonally.
- Put the prawns (shrimp), soy sauce, sesame oil, ginger and egg white in a food processor and process until smooth. Season lightly with pepper.
- Using a spoon, divide the prawn mixture between the half slices of bread, spreading the mixture in an even layer. Mix together the black and white sesame seeds and sprinkle them over the prawn mixture, pressing the seeds down lightly.
- Heat some groundnut (peanut) oil for deep-frying in a deep-fat fryer or deep saucepan to 180°C / 350°F, checking the oil is hot enough, either by using a cooking thermometer or by dropping a piece of bread into the oil, which should rise to the surface immediately and begin to brown.
- Fry the triangles of bread in batches for 2 minutes each, prawn-side up, and then flip over and fry the other side for 1 minute, until the toasts are crisp and golden brown.
- Drain from the pan onto a plate lined with kitchen paper (paper towels)
Serving instructions
Serve the toasts hot or cold.
Photo credit: David Loftus
Recipes taken from Bart’s Fish Tales by Bart van Olphen, published by Pavilion Books.
Sustainable Seafood Guide
Seafood with the MSC blue fish tick label comes from a well managed and sustainable fishery. Find out where to buy, what to look for and the questions to ask.
Inspire the next generation of ocean heroes
Support the UN Ocean Decade aim of inspiring a generation of ocean leaders by 2030.
Promote ocean literacy with our Te Kawa O Tangaroa resources - an ocean-centred learning programme focussed on solutions to overfishing and how we can keep our ocean teeming with life.
Together, the MSC and its partners are promoting ocean literacy in schools and to the public. Visit our partners to find out more:
When is Sustainable Fishing Means More New Zealand?
Aotearoa New Zealand is a proud nation of seafood and ocean lovers. As Kiwis, we demand a sustainable future and we are willing to act on it.
Sustainable Fishing Means More New Zealand is year-round. After all, our ocean needs protection more than ever!
Despite this, there are some key dates around the year to focus on a Big Blue Future, such as:
- Sea Week, 5-13 March
- World Penguin Day, 25 April
- World Ocean Day, 8 June
- Shark Awareness Day, 14 July
- World Fisheries Day, 21 November
- International Antarctic Day, 1 December
Ways you can help protect our ocean
Cook a sustainable fish recipe
Browse over 70 delicious seafood recipes created by top chefs using MSC certified sustainable seafood.
Read a story from the sea
Sustainable fishing isn't always easy. Find out what it takes from the passionate people working hard so you don't have to.
Boost ocean literacy
Explore ocean-themed education resources aligned with the New Zealand curriculum suitable for Years 7-10.
Explore sustainable seafood
Find out more about sustainable seafood in our handy guide including what to look for, what questions to ask and what species are certified sustainable.