Big Blue Future New Zealand

Big Blue Future New Zealand is a platform to build public support for sustainable fishing and promote ocean literacy.

Inspire the next generation of ocean heroes

Support the UN Ocean Decade aim of inspiring a generation of ocean leaders by 2030. 

Promote ocean literacy with our Te Kawa O Tangaroa resources - an ocean-centred learning programme focussed on solutions to overfishing and how we can keep our ocean teeming with life.

Te Kawa O Tangaroa - Ocean centred learning

Little blue label, big blue future

The little choices we make have a big ripple effect.

The Hoki we tuck into can help encourage ocean-friendly fishing. The shellfish we share with friends can help safeguard a species. The fish fingers we cook for our kids can help protect a whole ecosystem. The tuna we enjoy can support livelihoods and communities.

Make sure there's enough fish in the sea for the next generation. For a future full of fish, choose seafood with the blue fish tick.

Discover the story of New Zealand Hoki

New Zealand Hoki is a little known fish loved by millions around the world.

Find out how the Kaitiaki – guardians of the ocean ensure this iconic New Zealand fishery feeds people from 52 countries and helps smooth out wrinkles.


Get cooking with sustainable seafood

What you put on tonight’s menu can define what’s on tomorrow’s. When you see the blue fish tick, you’re choosing sustainable seafood that will preserve our ocean – so future generations can enjoy the same delicious meals we do.

Choose sustainable seafood with the blue fish tick

Find the blue fish tick on seafood at your local supermarket

Foodstuffs NZ, New World and Countdown



  • 10 slices of white sandwich (pullman or pan) bread, one day old
  • 12 large MSC certified raw prawns (shrimp), peeled and deveined 
  • 3 tbsp soy sauce
  • 1 tbsp sesame oil
  • 2cm / 3/4 inch piece of fresh root ginger, peeled and roughly chopped
  • 1 egg white (free-range)
  • 3 tbsp black sesame seeds
  • 3 tbsp white sesame seeds
  • groundnut (peanut) oil for deep-frying
When shopping, look for the MSC blue fish tick on your seafood to know it's sustainable.

The MSC blue fish tick
This is a great thing to serve as finger food at a party. You can prepare it in advance and deep-fry it quickly on demand. People love it because it has the crispiness of the toast, the nuttiness of the sesame seeds and the sweet joy of the prawn (shrimp).

  1. Remove the crusts from the bread and cut the slices in half diagonally.
  2. Put the prawns (shrimp), soy sauce, sesame oil, ginger and egg white in a food processor and process until smooth. Season lightly with pepper.
  3. Using a spoon, divide the prawn mixture between the half slices of bread, spreading the mixture in an even layer. Mix together the black and white sesame seeds and sprinkle them over the prawn mixture, pressing the seeds down lightly.
  4. Heat some groundnut (peanut) oil for deep-frying in a deep-fat fryer or deep saucepan to 180°C / 350°F, checking the oil is hot enough, either by using a cooking thermometer or by dropping a piece of bread into the oil, which should rise to the surface immediately and begin to brown.
  5. Fry the triangles of bread in batches for 2 minutes each, prawn-side up, and then flip over and fry the other side for 1 minute, until the toasts are crisp and golden brown.
  6. Drain from the pan onto a plate lined with kitchen paper (paper towels)

Serving instructions

Serve the toasts hot or cold.

Photo credit: David Loftus

Recipes taken from Bart’s Fish Tales by Bart van Olphen, published by Pavilion Books.

Your guide to sustainable seafood

Your guide to sustainable seafood

Find out where to buy, what to look for and the questions to ask.

Learn more

When is Big Blue Future New Zealand?

Aotearoa New Zealand is a proud nation of seafood and ocean lovers. As Kiwis, we demand a sustainable future and we are willing to act on it.

Big Blue Future New Zealand is year-round. After all, our ocean needs protection more than ever!

Despite this, there are some key dates around the year to focus on a Big Blue Future, such as:

  • World Penguin Day, 25 April
  • World Ocean Day, 8 June
  • Shark Awareness Day, 14 July
  • International Antarctic Day, 1 December

Partnering for a Big Blue Future

Together, the MSC and its partners are promoting ocean literacy in schools and to the public. Visit our partners to find out more:

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