Sustainable Fishing Means More. More joy from a good catch. More nutritious meals. More for local economies. More colour in our ocean. More wonders to discover. And given that sustainable fishing practices could provide the world with 16 million more tonnes of seafood each year, it also means more fish.
Little blue label, big blue future
The little choices we make have a big ripple effect.
The Hoki we tuck into can help encourage ocean-friendly fishing. The shellfish we share with friends can help safeguard a species. The fish fingers we cook for our kids can help protect a whole ecosystem. The tuna we enjoy can support livelihoods and communities.Make sure there's enough fish in the sea for the next generation. For a future full of fish, choose seafood with the blue fish tick.
Learn about sustainable fishing in New Zealand
Find the blue fish tick on seafood at your local supermarket
You'll find sustainable seafood with the MSC blue fish tick label on a range of tinned and frozen seafood at your local supermarket. From tinned tuna, salmon and kippers to frozen breaded fish, fish fillets and prawns. Even cat food!.png?sfvrsn=8f0f562b_4 "MSC-LOOK-FOR-THE-BLUE-LABEL (1)")
Get cooking with sustainable seafood
What you put on tonight’s menu can define what’s on tomorrow’s. When you see the blue fish tick, you’re choosing sustainable seafood that will preserve our ocean – so future generations can enjoy the same delicious meals we do.
Ingredients
Method
- 2 tbsp red curry paste
- 1 lemongrass stalk, crushed and chopped
- 1 tbsp peeled and sliced fresh galangal root
- 3 kaffir lime leaves
- 250ml / 8fl oz / 1 cup coconut milk
- 1 litre / 1 ¾ pints / 4¼ cups shellfish stock
- 350g / 12oz MSC certified large raw prawns (shrimp), peeled and deveined
- 150g / 5oz sugar snap peas, ends and edges trimmed
- 200g / 7oz oyster mushrooms, sliced
- 100g / 3½ oz bean sprouts
- handful of Thai basil leaves, coarsely chopped
- handful of coriander (cilantro) leaves, coarsely chopped
- 1 small red chilli (chile), deseeded, thinly sliced
- 1 lime, cut into wedges
- groundnut (peanut) oil for frying
salt
- Heat a little groundnut (peanut) oil in a large pan over a medium-high heat, add the curry paste and fry for 1 minute.
- Add the lemongrass, galangal, lime leaves, coconut milk and stock.
- Bring to the boil and add the prawns (shrimp) and sugar snap peas,
- Turn the heat down to low and leave to simmer for 3 minutes.
- Lastly add the oyster mushrooms and cook for a further 3 minutes.
- Season with salt and pepper to taste.
Serving instructions
Ladle the soup into four bowls and serve topped with the bean sprouts, Thai basil, coriander (cilantro) and chilli (chile) slices.
Accompany with lime wedges to squeeze over.
Photo credit: David Loftus
Recipes taken from Bart’s Fish Tales by Bart van Olphen, published by Pavilion Books.
The Fish Forever Cookbook
Explore delicious, future-friendly seafood recipes devised by incredible chefs from Australia and New Zealand who support our mission to end overfishing and ensure we have fish forever.
-(1).tmb-labelhome.jpg?Culture=en-AU&sfvrsn=76f71564_2)
Inspire the next generation of ocean heroes
Support the UN Ocean Decade aim of inspiring a generation of ocean leaders by 2030.
Promote ocean literacy with our Te Kawa O Tangaroa resources - an ocean-centred learning programme focussed on solutions to overfishing and how we can keep our ocean teeming with life.
Together, the MSC and its partners are promoting ocean literacy in schools and to the public. Visit our partners to find out more:
When is Sustainable Fishing Means More New Zealand?
Aotearoa New Zealand is a proud nation of seafood and ocean lovers. As Kiwis, we demand a sustainable future and we are willing to act on it.
Sustainable Fishing Means More New Zealand is year-round. After all, our ocean needs protection more than ever!
Despite this, there are some key dates around the year to focus on a Big Blue Future, such as:
- Sea Week, 5-13 March
- World Penguin Day, 25 April
- World Ocean Day, 8 June
- Shark Awareness Day, 14 July
- World Fisheries Day, 21 November
- International Antarctic Day, 1 December
Ways you can help protect our ocean
Cook a sustainable fish recipe
Browse over 70 delicious seafood recipes created by top chefs using MSC certified sustainable seafood.
Read a story from the sea
Sustainable fishing isn't always easy. Find out what it takes from the passionate people working hard so you don't have to.
Boost ocean literacy
Explore ocean-themed education resources aligned with the New Zealand curriculum suitable for Years 7-10.
Explore sustainable seafood
Find out more about sustainable seafood in our handy guide including what to look for, what questions to ask and what species are certified sustainable.