Sustainable Fishing Means More. More joy from a good catch. More nutritious meals. More for local economies. More colour in our ocean. More wonders to discover. And given that sustainable fishing practices could provide the world with 16 million more tonnes of seafood each year, it also means more fish.
Little blue label, big blue future
The little choices we make have a big ripple effect.
The Hoki we tuck into can help encourage ocean-friendly fishing. The shellfish we share with friends can help safeguard a species. The fish fingers we cook for our kids can help protect a whole ecosystem. The tuna we enjoy can support livelihoods and communities.Make sure there's enough fish in the sea for the next generation. For a future full of fish, choose seafood with the blue fish tick.
Learn about sustainable fishing in New Zealand
Find the blue fish tick on seafood at your local supermarket
You'll find sustainable seafood with the MSC blue fish tick label on a range of tinned and frozen seafood at your local supermarket. From tinned tuna, salmon and kippers to frozen breaded fish, fish fillets and prawns. Even cat food!.png?sfvrsn=8f0f562b_4 "MSC-LOOK-FOR-THE-BLUE-LABEL (1)")
Get cooking with sustainable seafood
What you put on tonight’s menu can define what’s on tomorrow’s. When you see the blue fish tick, you’re choosing sustainable seafood that will preserve our ocean – so future generations can enjoy the same delicious meals we do.
Ingredients
Method
- 1 x 415g tinned MSC certified John West tuna- well drained (look for the MSC blue fish tick label)
- 500g White & sweet potatoes, steamed, cooled, loosely mashed
- 110g jar capers, well drained or 50g capers
- 1 bunch of dill, leaves only, diced
- 5 large spring onions, finely sliced
- 50g Gherkins, drained, finely diced
- ½ bunch of chives, finely diced
- 50-100g breadcrumbs to add as you go
- 3 free-range eggs, lightly beaten
- White pepper, to taste
- Salt, Murray River, to taste
To fry
- 100g Extra Virgin Olive Oil
- 100g Butter
To Serve
- Whole free-range egg mayonnaise
When shopping, look for the MSC blue fish tick on your seafood to know it's sustainable.
- In a large bowl combine all ingredients except breadcrumbs.
- Add enough breadcrumbs to just combine, not so much to make the mixture dry and crumbly – alongside the egg they acting as a binder.
- Shape mixture into patties around 7cm in diameter, 4cm thick. Refrigerate for at least 30 minutes.
- Preheat oil and butter to medium high in a large heavy based fry pan. Have cooling rack and paper towel on hand to drain excess oil.
- Fry until golden and flip once in batches until cooked through. Drain well and serve whilst hot and crunchy on the outside.
- Serve with mayonnaise for dipping, green salad or serve patties in lettuce cups.
Serving instructions
Whip up these tasty wild tuna fish cakes using MSC certified tuna. Crispy, golden, and perfect for a quick, sustainable seafood meal the whole family will love.
Sustainable Seafood Guide
Seafood with the MSC blue fish tick label comes from a well managed and sustainable fishery. Find out where to buy, what to look for and the questions to ask.
Inspire the next generation of ocean heroes
Support the UN Ocean Decade aim of inspiring a generation of ocean leaders by 2030.
Promote ocean literacy with our Te Kawa O Tangaroa resources - an ocean-centred learning programme focussed on solutions to overfishing and how we can keep our ocean teeming with life.
Together, the MSC and its partners are promoting ocean literacy in schools and to the public. Visit our partners to find out more:
When is Sustainable Fishing Means More New Zealand?
Aotearoa New Zealand is a proud nation of seafood and ocean lovers. As Kiwis, we demand a sustainable future and we are willing to act on it.
Sustainable Fishing Means More New Zealand is year-round. After all, our ocean needs protection more than ever!
Despite this, there are some key dates around the year to focus on a Big Blue Future, such as:
- Sea Week, 5-13 March
- World Penguin Day, 25 April
- World Ocean Day, 8 June
- Shark Awareness Day, 14 July
- World Fisheries Day, 21 November
- International Antarctic Day, 1 December
Ways you can help protect our ocean
Cook a sustainable fish recipe
Browse over 70 delicious seafood recipes created by top chefs using MSC certified sustainable seafood.
Read a story from the sea
Sustainable fishing isn't always easy. Find out what it takes from the passionate people working hard so you don't have to.
Boost ocean literacy
Explore ocean-themed education resources aligned with the New Zealand curriculum suitable for Years 7-10.
Explore sustainable seafood
Find out more about sustainable seafood in our handy guide including what to look for, what questions to ask and what species are certified sustainable.