For Fish Forever

When you choose seafood with the blue fish tick, you're choosing a future full of fish forever.

Making sure there’s enough fish in the sea for the next generation

When you choose wild-caught seafood with the blue fish tick, you’re choosing a future full of fish. The blue fish tick from the Marine Stewardship Council indicates certified sustainable seafood from healthy, wild fish populations.

The Marine Stewardship Council is an international non-profit on a mission to end overfishing by setting a globally recognised standard for sustainable fishing.

For Fish Forever look for the blue label

Choosing sustainable seafood is easy

You'll find wild-caught sustainable seafood with the MSC blue fish tick on everyday products such as John West tuna.

John West tuna

What does sustainable fishing mean?

A third of wild fish populations globally are overfished. Overfishing means we’re not always leaving enough fish for our children and grandchildren.

Fish need time to grow and re-produce and sustainable fishing allow this to happen. 

To be certified as sustainable, teams of marine scientists look at a fishery to assess if fish is being caught at the right level and in the right way. Fisheries that opt into this process, can get independently certified as sustainable to the MSC Fisheries Standard. This process typically takes 12-18 months and is scrutinised by a range of stakeholders, with certificates lasting up to 5 years.

Often fisheries are required to make continual improvements to gain and maintain certification. If improvements are not met, fisheries can lose their certificate. Improvements can include measures to minimise bycatch such as marine mammals and birds and to adapt to the effects of climate change on our ocean.

Sustainable fishing to the MSC Fisheries Standard means:

  1. Healthy populations of fish
  2. Impacts on ecosystems minimised
  3. Responsible and effective management

YouTube

Watch video

What is the MSC and why is certified sustainable seafood important?

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Fish forever recipes

Explore our tasty sustainable seafood recipes from chefs across Australia, New Zealand and around the world. Enjoy knowing we can all have fish forever.

Wild tuna fish cakes

Wild tuna fish cakes

Prep time 0 mins
Cooking Time 30 mins
Serves 4
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Wild crispy skin salmon with white bean and coriander puree

Wild crispy skin salmon with white bean and...

Prep time 40 mins
Cooking Time 50 mins
Serves 2
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Forever salmon and prawn paella

Forever salmon and prawn paella

Prep time 20 mins
Cooking Time 20 mins
Serves 4
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Wild salmon fillets with sauce vierge

Wild salmon fillets with sauce vierge

Prep time 10 mins
Cooking Time 10 mins
Serves 4
View
Wild one-pan Cajun salmon with zucchini pasta

Wild one-pan Cajun salmon with zucchini pasta

Prep time 15 mins
Cooking Time 10 mins
Serves 2
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Wild grilled salmon with celeriac and apple remoulade

Wild grilled salmon with celeriac and apple...

Prep time 45 mins
Cooking Time 15 mins
Serves 4
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Wild South Australian pipis with saffron butter

Wild South Australian pipis with saffron butter

Prep time 0 mins
Cooking Time 20 mins
Serves 4
View
Wild rock lobster and chive omelette

Wild rock lobster and chive omelette

Prep time 15 mins
Cooking Time 5 mins
Serves 2
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Wild barbecued rock lobster

Wild barbecued rock lobster

Prep time 30 mins
Cooking Time 15 mins
Serves 2
View
Wild sustainable BBQ rock lobster with salsa verde butter

Wild sustainable BBQ rock lobster with salsa verde...

Prep time 15 mins
Cooking Time 15 mins
Serves 2
Video
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Wild BBQ lobster with lime, chilli and ginger

Wild BBQ lobster with lime, chilli and ginger

Prep time 15 mins
Cooking Time 25 mins
Serves 2
Video
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Wild banana prawns chermoula with lemon and coconut tahini

Wild banana prawns chermoula with lemon and...

Prep time 0 mins
Cooking Time 45 mins
Serves 4
View
Wild garlic prawns recipe

Wild garlic prawns recipe

Prep time 25 mins
Cooking Time 5 mins
Serves 4
View
Wild tiger prawn salad

Wild tiger prawn salad

Prep time 60 mins
Cooking Time 6 mins
Serves 2
Video
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Wild banana prawn bisque

Wild banana prawn bisque

Prep time 0 mins
Cooking Time 60 mins
Serves 10
View
Wild prawn larb

Wild prawn larb

Prep time 0 mins
Cooking Time 30 mins
Serves 4
Video
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Wild king prawns with XO butter and lime

Wild king prawns with XO butter and lime

Prep time 10 mins
Cooking Time 20 mins
Serves 4
Video
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Wild herb crusted toothfish with roast tomato sauce

Wild herb crusted toothfish with roast tomato...

Prep time 35 mins
Cooking Time 60 mins
Serves 4
View
Wild grilled hoki with taramasalata

Wild grilled hoki with taramasalata

Prep time 30 mins
Cooking Time 10 mins
Serves 4
View
Wild crispy hoki fillet fish burger japanese style

Wild crispy hoki fillet fish burger japanese style

Prep time 15 mins
Cooking Time 20 mins
Serves 2
View
Wild hoki fish with chipotle coleslaw and harissa guacamole

Wild hoki fish with chipotle coleslaw and harissa...

Prep time 40 mins
Cooking Time 15 mins
Serves 4
Video
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Wild chargrilled Western Australian octopus with slaw

Wild chargrilled Western Australian octopus with...

Prep time 45 mins
Cooking Time 60 mins
Serves 4
View
Wild marinated Western Australian octopus tostada

Wild marinated Western Australian octopus tostada

Prep time 15 mins
Cooking Time 0 mins
Serves 4
View
Sustainable Seafood Guide

Sustainable Seafood Guide

Where to buy, what to look for and the questions to ask.

Find out more
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