Sustainable Fishing Means More. More joy from a good catch. More nutritious meals. More for local economies. More colour in our ocean. More wonders to discover. And given that sustainable fishing practices could provide the world with 16 million more tonnes of seafood each year, it also means more fish.
Little blue label, big blue future
The little choices we make have a big ripple effect.
The Hoki we tuck into can help encourage ocean-friendly fishing. The shellfish we share with friends can help safeguard a species. The fish fingers we cook for our kids can help protect a whole ecosystem. The tuna we enjoy can support livelihoods and communities.Make sure there's enough fish in the sea for the next generation. For a future full of fish, choose seafood with the blue fish tick.
Learn about sustainable fishing in New Zealand
Find the blue fish tick on seafood at your local supermarket
You'll find sustainable seafood with the MSC blue fish tick label on a range of tinned and frozen seafood at your local supermarket. From tinned tuna, salmon and kippers to frozen breaded fish, fish fillets and prawns. Even cat food!.png?sfvrsn=8f0f562b_4 "MSC-LOOK-FOR-THE-BLUE-LABEL (1)")
Get cooking with sustainable seafood
What you put on tonight’s menu can define what’s on tomorrow’s. When you see the blue fish tick, you’re choosing sustainable seafood that will preserve our ocean – so future generations can enjoy the same delicious meals we do.
Ingredients
Method
200g MSC certified raw, peeled prawns/shrimp
For the marinade:
1 chilli, chopped finely
1 clove garlic, crushed
1 and a 1/2 teaspoons white pepper
3 tablespoons fish sauce
Juice of 1/2 a lime
For the stir fry:
2 tablespoons cooking oil
3-4cm piece ginger, shredded
8 spring onions, finely sliced
1 pepper (red or yellow), sliced in strips
85g sliced water chestnuts
2 heads of pak choi, chopped into quarters
100g beansprouts
Handful of cashews
1 clove garlic, finely chopped
1 tablespoon soy sauce
Pepper- to taste
When shopping for sustainable seafood, look for the MSC blue fish tick label to be sure.
2. To begin making the stir fry, heat a tbsp of oil in a wok on a high heat, then add the ginger and spring onions, frying them for about 1 minute. Next, add the chopped pepper and fry for another minute until they soften.
3. Add the water chestnuts, pak choi, beansprouts, cashews and garlic. Toss in the wok until the beansprouts and pak choi soften and wilt. Then, add the soy sauce and a dash more pepper for an extra kick.
4. Tip the wok contents into a dish and put any remaining oil back on the heat, topping up with the other tablespoon of oil if necessary. Add the prawns/shrimp to the wok, without the marinade, and toss for 2 minutes until pink. Pour the marinade on top of the prawns/shrimp and continue to toss briefly.
5. Tip the cooked, marinated prawns onto the stir-fried vegetables and, if you'd like, serve up with noodles. Delicious!
The Fish Forever Cookbook
Explore delicious, future-friendly seafood recipes devised by incredible chefs from Australia and New Zealand who support our mission to end overfishing and ensure we have fish forever.
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Inspire the next generation of ocean heroes
Support the UN Ocean Decade aim of inspiring a generation of ocean leaders by 2030.
Promote ocean literacy with our Te Kawa O Tangaroa resources - an ocean-centred learning programme focussed on solutions to overfishing and how we can keep our ocean teeming with life.
Together, the MSC and its partners are promoting ocean literacy in schools and to the public. Visit our partners to find out more:
When is Sustainable Fishing Means More New Zealand?
Aotearoa New Zealand is a proud nation of seafood and ocean lovers. As Kiwis, we demand a sustainable future and we are willing to act on it.
Sustainable Fishing Means More New Zealand is year-round. After all, our ocean needs protection more than ever!
Despite this, there are some key dates around the year to focus on a Big Blue Future, such as:
- Sea Week, 5-13 March
- World Penguin Day, 25 April
- World Ocean Day, 8 June
- Shark Awareness Day, 14 July
- World Fisheries Day, 21 November
- International Antarctic Day, 1 December
Ways you can help protect our ocean
Cook a sustainable fish recipe
Browse over 70 delicious seafood recipes created by top chefs using MSC certified sustainable seafood.
Read a story from the sea
Sustainable fishing isn't always easy. Find out what it takes from the passionate people working hard so you don't have to.
Boost ocean literacy
Explore ocean-themed education resources aligned with the New Zealand curriculum suitable for Years 7-10.
Explore sustainable seafood
Find out more about sustainable seafood in our handy guide including what to look for, what questions to ask and what species are certified sustainable.