We’re celebrating change for good with little labels that are making a big impact! By looking for Non-GMO Project Verified, Fairtrade, and the Marine Stewardship Council logos, you can be certain you’re supporting practices that are better for people and the planet.
What is the Think Big, Shop Little Labels Campaign?
#LittleLabelsBigImpact
This January we’re celebrating change for good with the Think Big, Shop Little Labels campaign – and inviting everyone to shop sustainably throughout the store!
By looking for Non-GMO Project Verified, Fairtrade, and the Marine Stewardship Council labels on groceries, you can be certain you’re supporting practices that are better for people and the planet. Through their rigorous standards, these third-party certifications are driving critical environmental and social change in our food systems. Celebrate the good food movement by shopping for these little labels that are making a big difference toward a better, more sustainable future for all!
For Retailers
Check out the media kit to find assets that provide simple ways to educate your customers about the little labels.
About the Labels
About Fairtrade America
Fairtrade America works to create more equitable and sustainable trade in collaboration with over 2 million farmers and workers by inspiring businesses to implement ethical production practices and assisting shoppers in making informed purchasing decisions. Fairtrade America is the U.S. chapter of Fairtrade International, the gold standard in fair trade certification with over three decades of experience working to make trade fair in more than 100 countries across the globe.
About the Marine Stewardship Council
The Marine Stewardship Council (MSC) is a global, science-based nonprofit helping to protect the ocean and safeguard seafood supplies for the future. For over 25 years, the MSC has been working with scientists, fisheries, seafood companies, industry experts, retailers, conservation groups, and other nonprofits to improve the way our ocean is fished through the MSC Fisheries Standard and Chain of Custody Standard. The MSC program incentivizes and rewards sustainable fishing practices globally. Through the use of the MSC blue fish label, the MSC makes it easy for everyone to identify and choose sustainable, wild-caught seafood from a certified source.
About the Non-GMO Project
The Non-GMO Project is a mission-driven nonprofit organization dedicated to building and protecting a non-GMO food supply. The Non-GMO Project Verified seal remains North America’s most trusted third-party verification for GMO avoidance. Backed by our rigorous Standard, the Butterfly label is a meaningful way for brands and retailers to show their commitment to non-GMO choices and the food transparency that shoppers seek.
