Campaigns For Change

Explore Our North American Campaigns

Here, you'll find quick links to all our North American campaigns and their respective landing pages.

You can access all related content and learn more about the key messaging used to educate people in North America about the MSC Blue Fish Label and, more broadly, sustainable seafood.

Please note: these campaigns are specific to the US and Canada. 

MSC North American Campaigns

Little Blue Label, Big Blue Future

Can a little drop in the ocean really make a big difference?

Visit the 'Big Blue Future' campaign page

Good for You and the Ocean Too

For National Seafood Month, we explored the relationship between the health benefits and sustainability of seafood.

Visit the 'Good For You' campaign page
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