Good for you and the ocean too

How MSC certified sustainable seafood helps keep oceans healthy.

The MSC blue fish label indicates seafood that can be traced to a sustainable source from the ocean to plate. Sustainable fishing reduces environmental impacts, guards our oceans from being overfished and protects more marine animals.

As a global non-profit, the MSC works with scientists, conservation groups and seafood industry to establish the world's most recognized standard for seafood sustainability. When fisheries and companies meet the MSC Standard, they can use the MSC blue fish label to show seafood lovers when seafood comes from a well-managed, sustainable source that works hard to protect the marine environment.

Buying fish from sustainable fisheries and companies encourages more retailers to stock sustainably-sourced seafood and more fisheries to improve their fishing standards and become certified. Looking after the oceans and the resources they provide is more important now than ever before, help us protect our oceans so future generations are able to enjoy seafood forever!

Plus, seafood is an incredibly healthy source of protein. Unsure of how to add more of it to your regular routine? Find out what seafood best fits your lifestyle here.

Recipes

Seafood lovers, rejoice!

We've collected the latest recipes using delicious sustainable seafood from around the world for you. Enjoy these expertly curated dishes knowing they're good for you and the oceans too. All of our recipes use seafood carrying the blue MSC label and offer something for everyone to enjoy - proving you don't have to sacrifice taste for trust! Let us know which one is your favorite and join the sustainable seafood movement on Facebook.

Explore more sustainable seafood recipes.