MSC and ASC UK Awards 2025
This year, we will be hosting the Awards in Scotland once more, where aquaculture and fishing industries play a vital role in supporting coastal communities and providing food for our nation and economy. We're looking forward to shining a light on the region's leadership and celebrating the rich variety of certified fish and seafood that Scotland has to offer.
Thank you to our supporting partners

MSC UK Product of the Year - Consumer Choice Award
UK ASC Product of the Year Award
Voting is now open for the UK ASC Product of the Year Award, chosen by UK consumers and new this year. To be in with the chance of winning 1 of 3 Le Creuset Grill Pans, simply vote for your favourite ASC labelled product.
The 2025 MSC Award Categories
Nominations for the MSC Consumer Choice Award - Product of the Year 2025, open on the 16th of June. The remaining categories will open for nominations on the 14th of July.
Nominated by the MSC Fisheries team and scored by our expert judging panel. This award recognises and rewards leadership in furthering the sustainability of fisheries.
Peer-nominated and scored by our expert judging panel. Awarded to a fisher who has gone above and beyond in championing the importance of sustainability in/for the catching sector.
Judged by the MSC through self-nominations by MSC certified foodservice suppliers. Awarded to a supplier who has supported their customers in identifying new MSC products and species for restaurant businesses and demonstrated commitment to driving progress of certified sustainable seafood within the UK foodservice sector.
Self-nominated and scored by our expert judging panel. Awarded to a foodservice business that has gone above and beyond in serving MSC labelled products on their menu.
Awarded to an MSC partner that has newly demonstrated a strong commitment to the MSC programme, helping safeguard seafood supplies and protect our oceans over the past financial year.
Self-nominated and decided via public vote. Awarded for exceptional effort in product innovation and commitment to rewarding and promoting sustainable fishing practices.
Recognition is also given for brands that have 100% of their wild seafood range carrying the blue MSC ecolabel.
Self-nominated and judged by the MSC. Awarded for partner marketing efforts throughout the financial year that feature the MSC and champion the importance of seafood sustainability generating consumer awareness around the blue MSC ecolabel.
Self-nominated and judged by the MSC. Awarded for a campaign that features the MSC and champions the importance of seafood sustainability generating consumer awareness around the blue MSC ecolabel.
Self-nominated and scored by our expert judging panel. This award recognises a brand with an online sales channel that has used its platform to champion sustainable seafood, promote certified products and raise awareness around the blue MSC ecolabel.
Judged by the MSC based on nominations from UK retailers.
Judged by the progress made and totals of: number of MSC labelled products, percentage of total range certified, and volume (tonnes) of MSC fish and seafood on sale at supermarkets during the past financial year.
There will be a bronze, silver and gold award for the supermarkets which have made the most progress over the past financial year.
The 2025 ASC UK Award Categories
Nominations for the ASC Product of the Year 2025, open on the 16th of June. The remaining categories will open for nominations on the 14th of July.
Judged on the range of ASC labelled products, and the brand's ambassadorship for responsibly farmed seafood.
Self-nominated and decided via public vote. Awarded for exceptional effort in product innovation and commitment to rewarding and promoting responsible seafood farming.
The Judges

Dr Eleanor Adamson
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
Mitch Tonks
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year


CJ Jackson
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
Dr Bryce Stewart
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year


Donna Fordyce
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
Bernadette Butfield
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year


Yasmin Meeda
Yasmin’s research focuses on exploring how microscopic algae, called diatoms, can survive in a changing ocean environment.
Categories judging:
Marketing Champion of the Year, Marketing Campaign on the Year
MSC UK Awards 10 year retrospective
Learn more about previous awards
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