Nominated by the MSC UK Fisheries team and scored by our expert judging panel. This award recognises and rewards leadership in furthering the sustainability of fisheries.

Peer-nominated and scored by our expert judging panel. Awarded to a fisher who has gone above and beyond in championing the importance of sustainability in/for the catching sector.

Judged on the variety of certified species and the number and volume of MSC labelled products sold, as well as the improvement in certified species and volume sold on the previous year. Judged using reporting data on MSC labelled products and open to both online fishmongers and those with brick and mortar sites.

Self-nominated and scored by our expert judging panel. Awarded to a foodservice business that has gone above and beyond in serving MSC labelled products on their menu.

Awarded to an MSC partner that has newly demonstrated a strong commitment to the MSC programme, helping safeguard seafood supplies and protect our oceans over the past financial year.

Self-nominated and decided via public vote. Awarded for exceptional effort in product innovation and commitment to rewarding and promoting sustainable fishing practices.

Self-nominated and judged by the MSC. Awarded to a UK partner for storytelling and content which has had considerable impact in raising awareness of the importance of choosing sustainable seafood. This could be an individual social post or video, press release, news story, magazine or broadcast feature or an internal communication activation at some point during the 2025-2026 financial year.  

Self-nominated and judged by the MSC. Awarded to a partner that delivered a specific campaign or marketing activity over a sustained period (e.g. multiple days/weeks) that featured the blue MSC ecolabel at some point during the 2025-2026 financial year. The campaign will have demonstrated the partner’s commitment to generating consumer awareness and understanding of the blue MSC ecolabel on the partner's products or menu.   

Self-nominated and scored by our expert judging panel. This award recognises a brand with an online sales channel that has used its platform to champion sustainable seafood, promote certified products and raise awareness around the blue MSC ecolabel.

Judged by the MSC based on nominations from UK retailers.

Judged by the progress made and totals of: number of MSC labelled products, percentage of total range certified, and volume (tonnes) of MSC fish and seafood on sale at supermarkets during the past financial year. Judged using reporting data on MSC labelled products.

There will be a bronze, silver and gold award for the supermarkets which have made the most progress over the past financial year.

Nominated by retailers. Awarded to a UK-based, ASC certified supplier that champions responsible seafood for the retail industry. 

Judged on the share of farmed seafood products that are ASC-labelled; the introduction of new ASC-labelled products; and marketing efforts to highlight their ASC-labelled range, between 1^st April 2025 – 31^st March 2026. 

Companies must self-nominate a product to be entered into this category, which will be awarded to the product that receives the most public votes. 

Awarded to a new ASC partner that has demonstrated a strong commitment to the ASC programme, contributing to increased responsible seafood farming. Judged by an internal review panel.  

Only applicable to existing farm producers, who must self-nominate themselves and will be judged by an internal panel. This category is looking for farms that can demonstrate their commitment to the ASC programme.  For example, they may have increased the number of ASC-certified sites, have been in the ASC programme for a continuous amount of time, and / engaged in initiatives that further develops responsible seafood farming practices.