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We are proud to announce our 2020 MSC UK Awards winners! Meet your sustainable seafood champions.
The MSC UK Awards celebrate the outstanding achievements and performance in the area in sustainable fish and seafood across the entire UK business spectrum. A diverse group of partners and stakeholders from across the UK seafood supply chain virtually attended our September 2020 streamed awards ceremony at the National Marine Aquarium, Plymouth, from the largest retailers to fish suppliers to fishermen themselves.
Bord Iascaigh Mhara (BIM)
Sainsbury's
Waitrose & Partners
Lidl UK
John West
Birds Eye
New England Seafood International
Lussmanns
Brakes & M&J Seafood
Pete Fraser - Harbour Lights and Fraser’s
The Stickleback Fish Company
Durham University
Iceland
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This year, we decided to create something special for our Awards that embraces sustainability and the circular economy movement, with a strong local connection. These 3D printed awards are made from old fishing gear sourced from the MSC certified sustainable Cornish hake fishery, then recycled and repurposed by Fishy Filaments, another Cornish company, and converted into a unique award.
The plastic was sourced from the recycled nylon of fishing nets used by Cornish fishermen, which then went through a process to convert it into fishy filament. Fishy filaments are made from nylon recovered from monofilament gillnets used in the MSC certified Cornish hake fishery.
Fishy Filaments' innovative harbour-side recycling technology was invented in Cornwall.
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Part of the MSC UK team gearing up for our socially distanced event!
The event was livestreamed from the National Marine Aquarium, Plymouth
MSC's UK & Ireland Senior Commercial Manager, George Clark, preparing to announce winners
MSC's UK & Ireland Commercial Manager, Seth McCurry, co-organized the 2020 awards. Kudos Seth!
MSC's UK & Ireland Senior Fisheries Manager, Katie Keay, standing by our campaign pop up of Cornish hake fisherman, Ryan Davey, and his daughter, from the MSC certified fishery.
MSC's UK & Ireland Senior Communications and Marketing Manager, Giles Bones, also co-organized the 2020 awards. Kudos Giles!
MSC's UK & Ireland Senior Commercial Officer, Loren Hiller, preparing to announce winners
Behind the scenes
Nominated by the MSC and scored by our expert judging panel.
Judged on progress made and totals of: number of MSC labelled products, percentage of total range certified, and volume (tonnes) of MSC fish and seafood on sale at large retail stores.
Judged on the number of MSC labelled products and variety of certified species on sale at UK fresh fish counters.
Judged on progress made and totals of: number of MSC labelled products, percentage of total range certified, and volume (tonnes) of MSC fish and seafood on sale at mid-size retail stores.
Judged on progress made and totals of: number and volume of MSC labelled products on sale over the past financial year.
Judged by the MSC on industry leadership, advancing consumer awareness of seafood sustainability and how they achieved meaningful, measurable outcomes.
Judged by MSC based on nominations from MSC certified retailers.
Judged on the number of MSC labelled products, variety of MSC certified species on sale, and volume of MSC certified fish on sale to UK foodservice companies.
Judged by MSC based on nominations from MSC certified foodservice businesses.
Judged on the volume of MSC labelled fish sold in the past financial year.
Awarded to a partner that has newly demonstrated strong commitments to the MSC programme and protecting our oceans.
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