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MSC and ASC UK Awards 2025

MSC and ASC Awards 2025 lock up

The MSC and ASC UK Awards celebrate outstanding achievements in sustainable fishing and responsible aquaculture across the entire UK seafood and business sector.

This year, we will be hosting the Awards in Scotland once more, where aquaculture and fishing industries play a vital role in supporting coastal communities and providing food for our nation and economy. We're looking forward to shining a light on the region's leadership and celebrating the rich variety of certified fish and seafood that Scotland has to offer.

Thank you to our supporting partners

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MSC UK Product of the Year - Consumer Choice Award

MSC UK Product of the Year - Consumer Choice Award

Voting is open to decide who you take home this year’s MSC UK Product of the Year - Consumer Choice Award. The shortlist demonstrates the huge range of certified sustainable seafood available in UK shops and offers consumers the chance to pick their favourite.

UK ASC Product of the Year Award

Voting is now open for the UK ASC Product of the Year Award, chosen by UK consumers and new this year. To be in with the chance of winning 1 of 3 Le Creuset Grill Pans, simply vote for your favourite ASC labelled product. 

UK ASC Product of the Year Award

The 2025 MSC Award Categories

Nominations for the MSC Consumer Choice Award - Product of the Year 2025, open on the 16th of June. The remaining categories will open for nominations on the 14th of July. 

Nominated by the MSC Fisheries team and scored by our expert judging panel. This award recognises and rewards leadership in furthering the sustainability of fisheries.

Peer-nominated and scored by our expert judging panel. Awarded to a fisher who has gone above and beyond in championing the importance of sustainability in/for the catching sector.

Submit nomination form here

Judged by the MSC through self-nominations by MSC certified foodservice suppliers. Awarded to a supplier who has supported their customers in identifying new MSC products and species for restaurant businesses and demonstrated commitment to driving progress of certified sustainable seafood within the UK foodservice sector.

Submit nomination form here

Self-nominated and scored by our expert judging panel. Awarded to a foodservice business that has gone above and beyond in serving MSC labelled products on their menu.

Submit nomination form here

Awarded to an MSC partner that has newly demonstrated a strong commitment to the MSC programme, helping safeguard seafood supplies and protect our oceans over the past financial year.

Self-nominated and decided via public vote. Awarded for exceptional effort in product innovation and commitment to rewarding and promoting sustainable fishing practices.

Vote here

Judged by the MSC, based on the number of labelled products sold and the progress made on the volume, value and number of products sold over the last financial year. 
Recognition is also given for brands that have 100% of their wild seafood range carrying the blue MSC ecolabel.

Self-nominated and judged by the MSC. Awarded for partner marketing efforts throughout the financial year that feature the MSC and champion the importance of seafood sustainability generating consumer awareness around the blue MSC ecolabel. 

Submit nomination form here

Self-nominated and judged by the MSC. Awarded for a campaign that features the MSC and champions the importance of seafood sustainability generating consumer awareness around the blue MSC ecolabel. 

Submit nomination form here

Self-nominated and scored by our expert judging panel. This award recognises a brand with an online sales channel that has used its platform to champion sustainable seafood, promote certified products and raise awareness around the blue MSC ecolabel.

Submit nomination form here

Judged by the MSC based on nominations from UK retailers.

 

Judged by the progress made and totals of: number of MSC labelled products, percentage of total range certified, and volume (tonnes) of MSC fish and seafood on sale at supermarkets during the past financial year. 

There will be a bronze, silver and gold award for the supermarkets which have made the most progress over the past financial year.

 

The 2025 ASC UK Award Categories

Nominations for the ASC Product of the Year 2025, open on the 16th of June. The remaining categories will open for nominations on the 14th of July. 

Judged on the ASC labelled percentage of the total farmed seafood range on sale at retail stores.
Based on nominations from retailers and presented to a UK-based, ASC certified supplier that champions responsible seafood for the retail industry.

Judged on the range of ASC labelled products, and the brand's ambassadorship for responsibly farmed seafood.

Self-nominated and decided via public vote. Awarded for exceptional effort in product innovation and commitment to rewarding and promoting responsible seafood farming.

Awarded to an ASC partner that has newly demonstrated a strong commitment to the ASC programme, contributing to a more sustainable future of seafood farming. 

The Judges

Dr Eleanor Adamson

Dr Eleanor Adamson

Eleanor is the Fisheries Programme Manager at The Fishmongers’ Company (Fisheries Charitable Trust). She advises on a range of science, policy and education-related programmes and grants that support marine and freshwater conservation, fisheries, aquaculture, and seafood trading in the UK.

Categories judging:

Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year

Mitch Tonks

Highly acclaimed and award-winning seafood restaurateur, chef, food writer and supporter of sustainable fishing and the industry, Mitch Tonks is a long-standing MSC UK ambassador.

Categories judging:

Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
Mitch Tonks
CJ Jackson

CJ Jackson

CJ Jackson has been the CEO of Billingsgate Seafood School since 2005. As a charity, based above the largest inland fish market in the UK, CJ and her team deliver a large range of courses for children and schools, industry training and the general public.

Categories judging:

Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year

Dr Bryce Stewart

Bryce is a marine ecologist and fisheries biologist whose work has ranged from temperate estuaries to tropical coral reefs and the deep-sea. He gained a BSc(Hons) (Zoology) from the University of Melbourne, and a PhD (Marine Biology) from James Cook University.

Categories judging:

Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
Dr Bryce Stewart
Donna Fordyce

Donna Fordyce

Donna Fordyce is the Chief Executive of Seafood Scotland, the national trade marketing body for the Scottish seafood industry. Prior to that, she held a number of roles with the organisation, initially as an industry engagement specialist before moving into the leadership role. Donna has a passion for the seafood industry and excellent knowledge of all aspects of the supply chain.

Categories judging:

Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year

Bernadette Butfield

Bernadette is an ocean law and policy expert focused on sustainable fisheries management and conservation of the marine environment. As a Senior Policy Officer at RSPB, she focuses on efforts to reduce seabird bycatch, manage forage fish, and integrate fisheries into wider marine spatial planning.  With international experience she also co-leads the Fisheries Working Group for the Deep Ocean Stewardship Initiative. Bernadette holds an LLB from the University of the West of England, and an MSc in Marine Systems and Policies from the University of Edinburgh.

Categories judging:

Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
Bernadette Butfield
Yasmin Meeda

Yasmin Meeda

Yasmin Meeda (@marinebiologywithyaz) is a marine microbiologist and science communicator, who's currently completing a PhD in Marine Microbiology at the University of Exeter and the Marine Biological Association. 

Yasmin’s research focuses on exploring how microscopic algae, called diatoms, can survive in a changing ocean environment.

Categories judging:

Marketing Champion of the Year, Marketing Campaign on the Year

MSC UK Awards 10 year retrospective

MSC UK Awards 10 year retrospective

Learn more about previous awards

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