MSC UK Awards

We are proud to announce our 2020 MSC UK Awards winners! Meet your sustainable seafood champions.

The MSC UK Awards celebrate the outstanding achievements and performance in the area in sustainable fish and seafood across the entire UK business spectrum. A diverse group of partners and stakeholders from across the UK seafood supply chain virtually attended our September 2020 streamed awards ceremony at the National Marine Aquarium, Plymouth, from the largest retailers to fish suppliers to fishermen themselves.

The 2020 MSC UK Awards Winners

MSC UK Ocean Hero

Bord Iascaigh Mhara (BIM)

MSC UK Supermarket of the Year

Sainsbury's

MSC UK Fish Counter of the Year

Waitrose & Partners

MSC UK Mid-size Store Retailer of the Year

Lidl UK

MSC UK Canned Brand of the Year

John West

MSC UK Frozen Brand of the Year

Birds Eye

MSC UK Marketing Campaign of the Year

Lidl UK

MSC UK Retail Supplier of the Year

New England Seafood International

MSC UK Menu of the Year

Lussmanns

MSC UK Foodservice Wholesaler of the Year

Brakes & M&J Seafood

MSC UK Foodservice Champion of the Year

Pete Fraser - Harbour Lights and Fraser’s

MSC UK Fresh Fish Foodservice Wholesaler of the Year

The Stickleback Fish Company

MSC UK University of the Year

Durham University

MSC UK Newcomer of the Year

Iceland

Catch up on the event at the National Marine Aquarium below

Watch video

MSC UK Awards Event 2020

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A circular economy for old, plastic fishing gear

This year, we decided to create something special for our Awards that embraces sustainability and the circular economy movement, with a strong local connection. These 3D printed awards are made from old fishing gear sourced from the MSC certified sustainable Cornish hake fishery, then recycled and repurposed by Fishy Filaments, another Cornish company, and converted into a unique award.

The raw material

The plastic was sourced from the recycled nylon of fishing nets used by Cornish fishermen, which then went through a process to convert it into fishy filament. Fishy filaments are made from nylon recovered from monofilament gillnets used in the MSC certified Cornish hake fishery.

Sustainable sourcing

  • No other pigments or modifiers are added in the process of repurposing the netting.
  • Each award is made from entirely recycled materials.
  • From sourcing the netting to printing and crafting the awards, the whole process is rooted in Cornwall.
  • Inspired by its natural movements, each award pays tribute to the oceans that sustain us.
  • Each award allows light to pass in jade tones, much like the water.
  • A continuous spiral of fish reflects our united goal of sustaining thriving oceans.

Fishy Filaments' innovative harbour-side recycling technology was invented in Cornwall.

Watch the amazing process of turning old, plastic fishing gear into an MSC UK award below...

Watch video

Watch the awards being 3D printed

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MSC UK Awards 2020 in pictures

Part of the MSC UK team gearing up for our socially distanced event!

The event was livestreamed from the National Marine Aquarium, Plymouth

MSC's UK & Ireland Senior Commercial Manager, George Clark, preparing to announce winners

MSC's UK & Ireland Commercial Manager, Seth McCurry, co-organized the 2020 awards. Kudos Seth!

MSC's UK & Ireland Senior Fisheries Manager, Katie Keay, standing by our campaign pop up of Cornish hake fisherman, Ryan Davey, and his daughter, from the MSC certified fishery.

MSC's UK & Ireland Senior Communications and Marketing Manager, Giles Bones, also co-organized the 2020 awards. Kudos Giles!

MSC's UK & Ireland Senior Commercial Officer, Loren Hiller, preparing to announce winners

Behind the scenes

Behind the scenes

MSC UK 2020 Award categories explained

MSC UK Ocean Hero

Nominated by the MSC and scored by our expert judging panel.

MSC UK Supermarket of the Year

Judged on progress made and totals of: number of MSC labelled products, percentage of total range certified, and volume (tonnes) of MSC fish and seafood on sale at large retail stores.

MSC UK Fish Counter of the Year

Judged on the number of MSC labelled products and variety of certified species on sale at UK fresh fish counters.

MSC UK Mid-size Store Retailer of the Year

Judged on progress made and totals of: number of MSC labelled products, percentage of total range certified, and volume (tonnes) of MSC fish and seafood on sale at mid-size retail stores.

MSC UK Canned Brand of the Year

Judged on progress made and totals of: number and volume of MSC labelled products on sale over the past financial year.

MSC UK Frozen Brand of the Year

Judged on progress made and totals of: number and volume of MSC labelled products on sale over the past financial year.

MSC UK Marketing Campaign of the Year

Judged by the MSC on industry leadership, advancing consumer awareness of seafood sustainability and how they achieved meaningful, measurable outcomes.

MSC UK Retail Supplier of the Year

Judged by MSC based on nominations from MSC certified retailers.

MSC UK Menu of the Year

Nominated by the MSC and scored by our expert judging panel.

MSC UK Foodservice Wholesaler of the Year

Judged on the number of MSC labelled products, variety of MSC certified species on sale, and volume of MSC certified fish on sale to UK foodservice companies.

MSC UK Foodservice Champion of the Year

Nominated by the MSC and scored by our expert judging panel.

MSC UK Fresh Fish Foodservice Wholesaler of the Year

Judged by MSC based on nominations from MSC certified foodservice businesses.

MSC UK University of the Year

Judged on the volume of MSC labelled fish sold in the past financial year.

MSC UK Newcomer of the Year

Awarded to a partner that has newly demonstrated strong commitments to the MSC programme and protecting our oceans.

Meet the previous award winners

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