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Underwater detailed shot of fish schooling

What is sustainable fishing?

Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.

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Close-up of person's hands holding MSC certified frozen fish product over seafood filled freezer

Buy sustainable seafood

Around the world you’ll find the blue fish label on over 30,000 products and menus in almost 100 countries.

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Woman and daughter choosing from frozen section in supermarket

How does the MSC label compare?

There are many labels out there, so how does the blue fish compare with others?

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