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Choosing products with the blue MSC ecolabel allows you to enjoy eating seafood in the knowledge you have made a positive choice to support well-managed, sustainable fisheries. These fisheries are pioneering new ways to conserve the marine environment.

By buying fish from sustainable fisheries you’re encouraging more businesses to stock sustainably-sourced seafood and more fisheries to improve and become certified.


Where to start

Sustainable seafood recipes

Sustainable seafood recipes

Delicious and sustainable seafood recipes

Foodie guides to sustainable seafood

Foodie guides to sustainable seafood

In-depth guides on the best ways to cook popular species

Five ways to help our oceans

Five ways to help our oceans

Play your part for ocean health from your kitchen

Sustainable fish and chips

Sustainable fish and chips

Find your nearest sustainable fish and chippy

Ocean Cookbook 2023

Ocean Cookbook 2023

12 recipes from chefs around the world that celebrate delicious and healthy sustainable seafood dishes.

Find out more

Where to buy MSC certified seafood

Where to buy MSC certified seafood

The retailers and brands that sell MSC labelled seafood.

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Get recipes, tips and tricks for enjoying sustainable seafood.

What does the blue MSC ecolabel mean

What does the blue MSC ecolabel mean

The blue MSC ecolabel is only applied to wild fish or seafood from fisheries certified to the MSC Fisheries Standard, a scientific measure of sustainable fishing.