Eat sustainable seafood

Choosing products with the MSC blue fish label allows you to enjoy eating seafood in the knowledge you have made a positive choice to support well-managed, sustainable fisheries. These fisheries are pioneering new ways to conserve the marine environment.

By buying fish from sustainable fisheries you’re encouraging more businesses to stock sustainably-sourced seafood and more fisheries to improve and become certified.


500 tuna cut

A foodie's guide to tuna

How a staple can be a gourmet dish

Dive in
Salmone al gin con cetrioli sottaceto

A foodie's guide to salmon

Everything you need to know about salmon

Dive in
Aerail view of Tuna, arugula, tomato, cucumber salad with mustard dressing.

Five ways to help oceans

Play your part for ocean health from your kitchen

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Buy MSC certified seafood

Where to buy sustainable seafood

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Fish cakes on wooden board with lemon and lime pieces and tomatoes on tablecloth

Five tinned fish recipes

Great, easy dishes you can make using tinned fish

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Sustainable fish and chips

Over 150 UK chippies serve MSC fish & chips

Learn more

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Table of ingredients (centre left) with chefs chopping food (right)

Become a Wild One

If you love seafood and are interested in helping to keep our oceans wild you’re already a Wild One.

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Person's hands stirring a pot of ready-to-serve mussels with a spoon

Sustainable seafood recipes

Find out how to cook delicious, sustainable seafood.

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Frozen products close up showing blue MSC label

10 reasons to choose the blue fish label

By choosing seafood with the MSC label you're helping to protect oceans, livelihoods and fish for the future.

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