Our favourite seafood dishes deserve a future
From seaside fish and chips to fish pie recipes passed down through generations, seafood is part of how we cook, discover and celebrate.
Dishes can comfort us, bring us together, connect us to our past, and inspire us to try something new.
When we choose seafood with the blue MSC ecolabel, we're helping protect the seafood dishes we love and support healthy oceans for generations to come.
Buy Blue, Protect Dinner. Because sustainable fishing helps keep your favourites on the menu.
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Dishes worth protecting: 2026 collection
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Ocean to plate: sustainable North Sea herring
Thanks to careful management, herring is still on our plates now and for generations to come. Give this recipe for smoked kipper kedgeree a go!
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Celebrating the seafood we love
Find out how sustainable fishing helps keep your favourite seafood dishes - like these classics - on the menu for many dinners to come
Sustainable seafood recipes
3
billion people rely on seafood as an important protein source
1/3
of fish stocks around the world are being fished beyond sustainable limits
49
different MSC certified species available in the UK and Ireland
1500+
MSC certified products in the UK and Ireland
What fish should you eat across the UK & Ireland?
