The reports and insight pages below explore the latest trends in the UK and Ireland seafood market and consumer behaviour. From our comprehensive Market Report to the in-depth UK Tuna Shopper Report, they bring together key data, insights, and opportunities to help businesses and stakeholders strengthen their sustainable seafood offering.
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MSC UK and Ireland Market Report
Highlights the recent trends in certified product sales and the opportunities for further MSC labelling.
MSC UK Tuna Shopper Report
One in two tins of tuna on UK supermarket shelves are now certified sustainable, a major turnaround for one of the nation’s favourite cupboard staples.
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Super Seafood: Sustaining people and planet
A report outlining consumer perceptions on the environment, diet, health and seafood.
Species Yearbooks
The species reports offer both a global and domestic market overview, outlining the challenges and opportunities facing key species in the MSC programme.
MSC UK consumer insights
MSC Consumer Insights 2024 surveys, carried out by GlobeScan (UK) and YouGov (Ireland), show that more people are thinking about where their seafood comes from.