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Our approach means everyone can play a part in safeguarding the future of our oceans and seafood supplies, while enjoying seafood.

A virtuous circle

When you buy a product with our blue ecolabel, you become part of a virtuous circle, helping to protect the productivity and health of our oceans.  

Here's how it works:



that meet the MSC Standard are independently certified as sustainable

Retailers and restaurants

choose MSC certified sustainable seafood

A sustainable supply chain

assures consumers that only seafood from an MSC certified fishery is sold with the blue MSC ecolabel


preferentially purchase seafood with the blue MSC ecolabel

Market demand

for MSC certified seafood increases

More fisheries

choose to improve their practices and volunteer to be assessed to the MSC Standard

How the MSC works with fisheries, suppliers and retailers to encourage a more sustainable seafood market
Our History

Our History

Sustainable Seafood, the first 20 years: a history of the MSC by the Press Association