Our approach means everyone can play a part in safeguarding the future of our oceans and seafood supplies, while enjoying seafood.
A virtuous circle
When you buy a product with our blue ecolabel, you become part of a virtuous circle, helping to protect the productivity and health of our oceans.
Here's how it works:
Fisheries
that meet the MSC Standard are independently certified as sustainable
Retailers and restaurants
choose MSC certified sustainable seafood
A sustainable supply chain
assures consumers that only seafood from an MSC certified fishery is sold with the blue MSC ecolabel
Consumers
preferentially purchase seafood with the blue MSC ecolabel
Market demand
for MSC certified seafood increases
More fisheries
choose to improve their practices and volunteer to be assessed to the MSC Standard
Our History
Sustainable Seafood, the first 20 years: a history of the MSC by the Press Association