Our approach

Our approach means everyone can play a part in safeguarding the future of our oceans and seafood supplies, while enjoying seafood.

A virtuous circle

When you buy a product with our blue ecolabel, you become part of a virtuous circle, helping to protect the productivity and health of our oceans.  

Here's how it works:


  1. Fisheries

    that meet the MSC Standard are independently certified as sustainable

  2. Retailers and restaurants

    choose MSC certified sustainable seafood

  3. A sustainable supply chain

    assures consumers that only seafood from an MSC certified fishery is sold with the blue MSC ecolabel

  4. Consumers

    preferentially purchase seafood with the blue MSC ecolabel

  5. Market demand

    for MSC certified seafood increases

  6. More fisheries

    choose to improve their practices and volunteer to be assessed to the MSC Standard

How the MSC works with fisheries, suppliers and retailers to encourage a more sustainable seafood market
Our History

Our History

Sustainable Seafood, the first 20 years: a history of the MSC by the Press Association

Read the full story
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