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The choice of sustainable seafood has never been wider in the UK and Ireland.
And because we're all in this together – from fishers to consumers – we are challenging YOU to make a pledge to eat seafood coming only from sustainable sources, for this Sustainable Seafood Week and beyond!
Choosing the blue MSC ecolabel means your seafood is certified as traceable and sustainable. What's more, you're playing your part to keep fish on your plate and in the sea, forever. Check out the supermarkets and major brands who stock MSC labelled products below, and find out more about their sustainable priorities.
Sainsbury's offers the most MSC certified seafood products in the country with over 200 and have won MSC UK Supermarket of the Year six times.
Tesco offers over 170 MSC certified products, including a wide range on their fish counters. They won MSC UK Supermarket of the Year 2019 and MSC UK Fish Counter of the Year in 2017.
Waitrose have held MSC UK Fish Counter of the Year since 2018 for the number of MSC labelled products and variety of certified species on sale at their UK fresh fish counters. They offer a great selection of other sustainable seafood too.
From mussels to lobster, Lidl UK stocks a large variety of affordable MSC labelled seafood products, winning MSC UK Mid-size Store Retailer of the Year five years in a row.
In MSC UK’s Retail League 2018, Aldi came out top for the highest percentage of MSC labelled products across their fish and seafood range.
Co-op consistently offers a wide range of MSC labelled products, from whitefish to canned goods and pet food.
Iceland offers a range of frozen MSC certified products across all its stores. They were awarded MSC Newcomer of the Year in 2019.
Ocado, an exclusively online retailer, offers a range of own-brand certified fish and seafood, including cod, haddock and scallops, as well as a number of MSC labelled products from other major brands.
Amazon offers a range of own brand MSC labelled products from cod to tuna. Find them online or in their Amazon Fresh stores.
ASDA offer 50 certified sustainable products in their 600+ stores.
Morrisons recently started to offer a selection of MSC labelled products including all of their own brand fish oil supplements.
John West offers over 70 different MSC certified products from a range of species including salmon, herring and crab.
From fish fingers to battered cod fillets, Birds Eye offers over 80 different sustainably sourced seafood products for all home cooks.
From tuna to salmon, Princes produce a variety of certified sustainable seafood cupboard staples.
Mindful Chef's recipe boxes include MSC certified cod, haddock, hake and coley, which can be delivered straight to your door for a tasty, sustainable midweek meal.
Certified in 2012 and a strong supporter of MSC. They offer a range of MSC labelled shellfish products in a number of different stores.
Mars pet food brands Sheba and Whiskas offer a variety of MSC labelled products, which include salmon, cod and tuna for your furry friends.
McAdams launched their first MSC product in 2017, and pioneered the use of MSC labelled prawns in pet food.
WOOFS produce premium quality, highly nutritious, MSC certified fish-based treats and wet food for dogs using cod and even redfish.
1600The number of certified, MSC labelled available to consumers in the UK and Ireland
Join our top chefs’ cookery classes and learn how to cook delicious sustainable seafood suppers
Connect with ocean experts at the National Marine Aquarium for an exclusive Facebook Live session
Inspire young sea cadets with a range of engaging teaching resources for all ages
82%believe buying seafood with MSC ecolabel on it is a good and easy way to protect the oceans
[Across all UK seafood consumers. Source: YouGov 2020]
LET'S MAKE WAVES TOGETHER#allhandsondeck#choosethebluefish#SSW2021
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