What is the MSC?

The Marine Stewardship Council is an international non-profit organisation. We recognise and reward efforts to protect oceans and safeguard seafood supplies for the future.

Our vision and mission

We want future generations to be able to enjoy seafood and oceans full of life, forever.

Our vision is of the world’s oceans teeming with life, and seafood supplies safeguarded for this and future generations.

Our mission is to use our ecolabel and fishery certification programme to contribute to the health of the world’s oceans by recognising and rewarding sustainable fishing practices, influencing the choices people make when buying seafood and working with our partners to transform the seafood market to a sustainable basis.



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What is the MSC and why is certified sustainable seafood important?


You can help protect our oceans by choosing fish and seafood products with the MSC ecolabel.

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Large school of mackerel underwater

What is sustainable fishing?

Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.

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Close-up of frozen prawn, pollock and lobster products with the blue MSC label

What does the blue MSC label mean?

The blue fish label is only applied to wild fish or seafood from fisheries certified to the MSC Fisheries Standard, a scientific measure of sustainable fishing.

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Full shot of fishermen repairing hanging nets with their backs to the camera

Our approach

Everyone wants a healthy future for our oceans. Our approach means everyone can play a part in that future while enjoying seafood, not avoiding it.

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Annual Report 2019-2020

For more than 20 years we've been part of a team effort to keep oceans healthy and seafood sustainable. You can read about our progress in our Annual Report.

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