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Our approach
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The Marine Stewardship Council is an international non-profit organisation. We recognise and reward efforts to protect oceans and safeguard seafood supplies for the future.
We want future generations to be able to enjoy seafood and oceans full of life, forever.
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Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.
The blue fish label is only applied to wild fish or seafood from fisheries certified to the MSC Fisheries Standard, a scientific measure of sustainable fishing.
Everyone wants a healthy future for our oceans. Our approach means everyone can play a part in that future while enjoying seafood, not avoiding it.
Our 20th anniversary report highlights the journey from sustainable fishers to seafood lovers and the people who make it happen
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