We're very pleased to announce that acclaimed chef, food writer and sustainable seafood champion, Mitch Tonks, is our new MSC UK ambassador.
MSC UK's Chef Ambassador
Mitch is one of the most respected and knowledgeable seafood people in the country, with a host of restaurants and cookbooks to his name. He is a voice in the seafood industry and a champion of sustainability. That's what makes him a Wild One.
Switching office for ocean - watch below as Mitch talks about life along the UK's seafood coast and why it's important to Keep it Wild...
Wild is... Mitch Tonks
Find out more
There’s a group of people from around the world with something in common: they love seafood and respect where it comes from. Find out why wild, sustainable seafood matters to them.
Wild. What a word. What a place. Worth caring for? We think so. But what does it mean to you?