Meet Wild One Mitch Tonks

We're very pleased to announce that acclaimed chef, food writer and sustainable seafood champion, Mitch Tonks, is our new MSC UK ambassador.

MSC UK's Chef Ambassador

Mitch is one of the most respected and knowledgeable seafood people in the country, with a host of restaurants and cookbooks to his name. He is a voice in the seafood industry and a champion of sustainability. That's what makes him a Wild One.

Switching office for ocean - watch below as Mitch talks about life along the UK's seafood coast and why it's important to Keep it Wild...

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Wild is... Mitch Tonks



Switching office for ocean

Read the story of how Wild One, Mitch Tonks, left it all behind to live along the UK's seafood coast and why it’s important to keep it wild...

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North Sea cod

Meet more Wild Ones

There’s a group of people from around the world with something in common: they love seafood and respect where it comes from. Find out why wild, sustainable seafood matters to them.

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This is wild

This is wild...

Wild. What a word. What a place. Worth caring for? We think so. But what does it mean to you?

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real life stories spotlight 2

Real life stories

Read stories about real fisheries and the changes that they have made to become sustainable on their journey to MSC certification.

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