Sam’s Club & Lang Pharma In-Store Campaign

Sam’s Club gave members a choice been certified and non-certified supplements, running a side-by-side test in stores across the U.S. Certified supplements were priced slightly higher and included simple point of sale messaging (pallet skirts, trays, cards, product labels). The MSC certified supplements ‘won’, with shoppers voting overwhelmingly with their wallets to choose the certified sustainable option.

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