MSC, Fairtrade America, and the Non-GMO Project teamed up for another year of the Little Labels, Big Impact collaborative campaign

This campaign was created to raise the profile of ecolabels in the US market. Campaign elements included a joint press release, mat release, and social media. It also included a toolkit where participating businesses could download digital assets like infographics, social media videos, website banners, and more, and could request physical materials, like posters, shelf talkers, or complimentary tote bags. The campaign had almost 4M impressions, 2.6M reach, and reached over 818k social media users.

See the campaign in action

Have ideas for a campaign celebrating certifications? We’d love to learn more! Reach out to [email protected].