Joint Campaign with Fairtrade America & Non-GMO Project

In October 2021, the MSC US team worked collaboratively on a campaign with Fairtrade America and Non-GMO Project on “Good Food Month.” October is National Seafood Month, Fairtrade Month, and Non-GMO Month in the US, so we joined together to celebrate ‘little labels that make a big impact’, engaging retailers, and educating consumers on the value of certifications. 

Campaign elements included:

• A joint toolkit for retailers 
• 30,000 reusable shopping bags featuring all three labels and joint messaging distributed throughout the country by Non-GMO project 
• Promotion of campaign assets on retailers’ digital channels (email, social, paid media, etc)
   and by all three lead organizations
• Joint PR and thought leadership efforts (joint webinars and mat release, potential reach 252.9m+), and features in trade publications (Supermarket Perimeter, Independent Natural Food Retailers Association, etc.)

Would you like to get involved in Good Food Month 2022? Reach out to [email protected].