Introducing the first MSC Nordic Market Report bringing together data and insights from Sweden, Denmark, Norway and Finland.
A SHARED NORDIC MARKET, DIFFERENT REALITIES, A COMMON RESPONSIBILITY
From the foreword:
"Seafood has always been closely connected to the Nordic countries: to our coastlines, food culture and economies. Yet, while Sweden, Denmark, Norway and Finland share many characteristics, their seafood markets are far from identical. Different traditions, species, supply chains, and retail structures shape what consumers ultimately find on the shelf.
This first MSC Nordic Market Report brings together data and insights from Sweden, Denmark, Norway and Finland. It highlights strong progress in MSC certified sustainable seafood, but also significant differences between countries, species, and product categories. Although Nordic markets often source from the same fisheries and suppliers, MSC labelled seafood reaches consumers in very different ways."
Anna Dębicka
Program Director, Baltic and Central Europe, Marine Stewardship Council
A wide network behind a more sustainable seafood market
279
license holders
2000+ MSC products
available on the markets
300+ brands
offering MSC products
70+ species
in MSC certified products
95,000 tonnes
MSC labelled seafood sold across the Nordic markets
A CHANGING CATCH: THE NORDIC SPECIES MIX
When it comes to MSC, labelled seafood, tuna, Alaska pollock, prawn and whitefishform a common core, but their relative importance differs significantly. Tuna is one of the strongest growth areas across the Nordic markets for MSC.
NORDIC SPECIES MIX 2025/26
Over 21,000
metric tonnes of MSC certified tuna
Over 42,000
metric tonnes of MSC certified whitefish*
Over 13,000
metric tonnes of MSC certified prawns
3,600
metric tonnes of MSC certified small pelagic fish
“MSC certified hake is gaining momentum in a growing number of markets. With tightening supply linked to the impact of climate change affecting stocks of species that historically have dominated in North Europe, brands seeking to expand their range of whitefish species while maintaining their commitments to sustainability.”
Head of Market Operations, MSC
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