MSC UK Consumer Insights

Did you know that British seafood shoppers value ocean health over pocket savings? In 2018, MSC commissioned one of the largest, global studies of seafood shopping habits, spanning 25,000 consumers over 22 countries. Read on below for what this means for British seafood consumers.

Demand for independent labelling of seafood is increasing globally

The findings of a 2018 study from leading research agency GlobeScan show that British seafood consumers are increasingly demanding independent verification of sustainability claims.

of fisheries around the world have been fished beyond sustainable limits, and a further 60% are fished to their maximum capacity

Sardine fishing in Cornwall is a profession that has been passed down from generation to generation since the early 16th century

of the MSC total foodservice market, in volumes terms (MT), is fish and chips

is the amount of carbon emissions saved using this 100% recycled material, compared to equivalent new materials

believe that seafood needs to be protected for future generations.

of British consumers demand independent labelling for brands’ and supermarkets’ sustainability claims. A 10% increase since 2016.

believe that the blue MSC label helps them find sustainable seafood quickly and easily. A 13% increase since 2016.

Dive further into the findings with the infographic below...

2018 MSC UK Consumer Insights Infographic

Language: English
Date of issue: 07 February 2019

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