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Did you know that British seafood shoppers value ocean health over pocket savings? In 2018, MSC commissioned one of the largest, global studies of seafood shopping habits, spanning 25,000 consumers over 22 countries. Read on below for what this means for British seafood consumers.
The findings of a 2018 study from leading research agency GlobeScan show that British seafood consumers are increasingly demanding independent verification of sustainability claims.
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