An independent consumer research survey, of attitudes to seafood and ocean health, for the MSC – carried out by GlobeScan in 23 countries and involving 25,000 people – is the largest of its kind in the world.
In 2022, the theme of the study was Changing food choices: Consumers’ responses to Covid, the cost of living and climate.
The latest findings show that while ocean anxiety is high, British seafood consumers are feeling more empowered and increasingly believe the choices they make can have a positive impact to the health of our oceans.
Out of the British seafood eaters surveyed;
9/10
Agree that they are worried about the state of the world’s oceans
77%
Agree that to save the ocean, seafood eaters should only buy from sustainable sources
70%
Feel increasingly more empowered to affect change, and that their choices can help make a difference to the health of our oceans
2/5
Are willing to buy more sustainable seafood, with 1 in 5 saying they have already made this change in 2022
