Sustainable Tuna Handbook

Tuna. Whether tinned or fresh, in sandwiches or sushi, there’s no denying it’s among the most popular and commercially valuable fish around. Growing awareness of the pressure overfishing puts on tuna populations and ocean life has meant consumers increasingly want to be able to buy and eat their tuna with a clear conscience. Sourcing it sustainably can be a challenge, though. The MSC is here to help, and our handbook aims to demystify these challenges and complexities.

Sustainable tuna success as global demand soars

Sales of certified sustainable tuna globally are on track to surpass 100,000 tonnes for the first time, with a 38% rise in tuna products carrying the MSC ecolabel in 2020-21 over the previous year.

This rapid increase in sales of MSC labelled sustainable tuna is the result of transformations within the fishing sector. Almost 30% of the global tuna catch is now certified to the MSC’s Standard for sustainable fishing, compared with 14% in 2014.

These changes have been driven by increasing retailer and consumer demand. Read more here.

Sustainable Tuna Handbook

This essential handbook provides a comprehensive summary of the state of global tuna stocks, the issues surrounding its sustainable harvest, global market demand and certified sustainable tuna fisheries. It was developed with input from major tuna producers and brands in the UK and aims to guide those sourcing and buying tuna towards sustainable choices.

Tuna melt with cheese on white plate with garnish

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Tuna handbook cover image showing large head of tuna on blue background, with text.

Sustainable Tuna Handbook

A guide to sustainable tuna fishing and sourcing


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