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Choosing products with the MSC blue fish label allows you to enjoy eating seafood in the knowledge you have made a positive choice to support well-managed, sustainable fisheries. These fisheries are pioneering new ways to conserve the marine environment.
By buying fish from sustainable fisheries you’re encouraging more businesses to stock sustainably-sourced seafood and more fisheries to improve and become certified.
If you love seafood and are interested in helping to keep our oceans wild you’re already a Wild One.
Find out how to cook delicious, sustainable seafood.
By choosing seafood with the MSC label you're helping to protect oceans, livelihoods and fish for the future.
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