Choosing products with the blue MSC ecolabel allows you to enjoy eating seafood in the knowledge you have made a positive choice to support well-managed, sustainable fisheries. These fisheries are pioneering new ways to conserve the marine environment.
By buying fish from sustainable fisheries you’re encouraging more businesses to stock sustainably-sourced seafood and more fisheries to improve and become certified.
Where to start
Sustainable seafood recipes
Delicious and sustainable seafood recipes
Foodie guides to sustainable seafood
In-depth guides on the best ways to cook popular species
Five ways to help our oceans
Play your part for ocean health from your kitchen
Sustainable fish and chips
Find your nearest sustainable fish and chippy
Ocean Cookbook 2023
12 recipes from chefs around the world that celebrate delicious and healthy sustainable seafood dishes.
Find out more
Where to buy MSC certified seafood
The retailers and brands that sell MSC labelled seafood.
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What does the blue MSC ecolabel mean
The blue MSC ecolabel is only applied to wild fish or seafood from fisheries certified to the MSC Fisheries Standard, a scientific measure of sustainable fishing.